What Is Rubi Rose’s Net Worth? Tracing Music, Modeling, and Online Influence
When you ask, “What is Rubi Rose’s net worth?”, you’re tapping into the financial blueprint of a modern artist who knows how to capitalize on every corner of fame. As of 2025, Rubi Rose’s estimated net worth is between $1.5 million and $2.5 million, though some sources suggest it may be even higher.
What makes that number interesting isn’t just the amount—it’s how she’s earned it. Through a mix of rap music, modeling, social media monetization, and subscription platforms, Rubi Rose has taken a diverse, do-it-yourself path to financial success. Her journey is less about traditional industry pipelines and more about owning her image, voice, and business moves.
Who Is Rubi Rose? From Viral Star to Verified Artist
Rubi Rose Benton was born on October 2, 1997, in Lexington, Kentucky. Her background is as eclectic as her career. She’s of Eritrean descent on her mother’s side and African-American and Japanese on her father’s side. Raised in a multicultural household, Rubi eventually moved to Atlanta, Georgia—a city with a rich musical history and a thriving hip-hop scene that shaped her sound and ambition.
Before dropping a single, Rubi first gained national attention with her appearance in the 2016 music video for Migos’ breakout hit “Bad and Boujee.” Although she wasn’t the star of the track, her presence in the video earned her early viral fame and helped introduce her to a massive audience.
From there, Rubi leaned into modeling and online content creation. With striking looks and a bold, confident persona, she quickly gained a following on Instagram and Twitter. But it wasn’t long before she made a transition to music, releasing her own tracks and earning recognition for her distinctive voice and unapologetic lyrics. Her breakout single “Big Mouth” in 2019 turned heads, followed by features with high-profile artists like Future, Cardi B, and NLE Choppa. In 2020, she released her debut mixtape For the Streets, which further solidified her place in the rap world.
Rubi Rose’s appeal comes not just from her music, but from the way she blends it with image, influence, and independence. She’s not waiting for the industry to validate her—she’s building her own lane.
What Is Rubi Rose’s Net Worth?
As of 2025, Rubi Rose’s net worth is estimated to range from $1.5 million to $2.5 million. That number comes from a multi-stream income strategy that reflects the way many Gen Z artists are building their wealth—by refusing to be limited to one platform or one type of fame. Let’s break down how her financial empire comes together.
Music and Streaming Revenue
Rubi Rose’s music career may still be unfolding, but it’s already contributed significantly to her overall net worth. Her singles, mixtapes, and collaborations have accumulated millions of streams on platforms like Spotify, Apple Music, and YouTube. With Spotify alone paying artists roughly $0.003 to $0.005 per stream, millions of listens can translate into a steady and growing revenue stream.
Her YouTube channel also plays a major role. With high-quality visuals and a strong fan following, Rubi’s music videos bring in additional ad revenue while reinforcing her personal brand. Songs like “He In His Feelings” and “I Like” have racked up millions of views, creating a valuable asset that keeps paying over time.
While she hasn’t yet released a full-length studio album, the consistent output of singles, collaborations, and her debut mixtape continue to bring in streaming revenue—especially as her fan base grows internationally.
Live performances and club appearances add another layer to her income. Rubi has performed at festivals, hosted nightclub events, and made guest appearances that can earn tens of thousands per gig. These one-off performances are a crucial income source for artists in the streaming era.
OnlyFans and Social Media Monetization
Rubi Rose is also part of a generation of artists who’ve openly embraced platforms like OnlyFans—not just for adult content, but as a way to connect with fans, control their image, and make serious money. She has been candid about using OnlyFans as a business decision, not just a personal expression. According to some reports, she’s made hundreds of thousands—if not more—on the platform through subscriptions, tips, and exclusive content.
The business model is straightforward: subscribers pay a monthly fee to access exclusive posts, while creators keep 80% of the revenue. For someone like Rubi, who has over a million followers on Instagram and a loyal fan base, this kind of platform can become a major financial pillar. Some estimates suggest she’s made over $1 million from OnlyFans alone since joining.
Add to that her presence on Instagram, TikTok, and Twitter, and Rubi Rose becomes a valuable digital personality for brands looking to reach young, engaged audiences. Whether it’s paid promotions, affiliate links, or sponsored content, social media offers her a constant flow of brand partnership opportunities. These deals can range from $5,000 to $50,000 per campaign depending on reach, engagement, and exclusivity.
Brand Collaborations and Endorsements
Rubi Rose’s image is sharp, stylish, and marketable—qualities that brands love. She’s been involved in fashion campaigns, music lifestyle promotions, and influencer marketing in the beauty and clothing industries. These collaborations aren’t just about product placement—they’re carefully chosen extensions of her personal brand.
Fashion brands, especially streetwear and luxury-meets-urban labels, align with her audience and aesthetic. With each partnership, Rubi is not just endorsing products—she’s proving she can move merchandise. In today’s influencer-driven landscape, that kind of power translates directly into dollars.
Though she hasn’t launched her own product line yet, she’s hinted at bigger brand ambitions. Whether it’s makeup, apparel, or accessories, any future entrepreneurial moves will likely draw on the same confidence and style that built her following in the first place.
Entrepreneurial Moves and Long-Term Brand Growth
What makes Rubi Rose especially interesting is her understanding that fame is fleeting, but ownership is lasting. She’s already shown that she thinks beyond viral moments. From the way she runs her online presence to the business decisions she makes around her image, she’s laying the foundation for a long-term brand.
In interviews, she’s mentioned goals beyond music—possibly launching her own label, expanding into acting, or building businesses that don’t rely on constant exposure. This kind of forward-thinking is what separates someone with a temporary buzz from someone building real wealth.
She’s also proven that she can survive controversy and online criticism—staying active, visible, and focused even when headlines veer off-script. That resilience adds value to her brand, both financially and creatively.
Featured Image Source: deezer.com
