What Kyle Forgeard’s Net Worth Reveals About Influence in the YouTube Era
You might be curious about Kyle Forgeard’s net worth after watching a Full Send podcast blow up with millions of views or seeing a line of Nelk Boys merch sell out in minutes. Kyle, best known as the co-founder of the Nelk Boys and the driving force behind the Full Send brand, has gone from filming prank videos to building a digital empire. In a world where influencers can earn more than traditional celebrities, Forgeard’s story is one of strategy, fan connection, and sheer work ethic. But how much has he really made—and what does it say about the new pathways to success in the creator economy?
Who Is Kyle Forgeard?
Kyle Forgeard is a Canadian content creator, entrepreneur, and internet personality who first gained attention as part of the Nelk Boys, a YouTube group known for over-the-top pranks, bold party culture, and unfiltered humor. Born on July 12, 1994, in Mississauga, Ontario, Forgeard studied film at Ryerson University but dropped out to pursue YouTube full-time—a decision that, in hindsight, paid off in a big way.
The Nelk Boys channel began in 2010 but didn’t explode until around 2015, when videos like “Coke Prank on Cops” went viral. Forgeard’s fearless approach to content, combined with a strong understanding of what makes videos shareable, helped the group stand out in a crowded YouTube landscape. Over time, the Nelk brand evolved from prank-based content to lifestyle vlogging, fan meetups, and large-scale events.
More importantly, Forgeard understood that the real power wasn’t just in views—it was in building a brand. That mindset led to the creation of Full Send, a merch-driven brand that encapsulates the group’s “all or nothing” mentality. From limited-edition apparel to hard seltzers and a massively popular podcast, Kyle Forgeard turned his content platform into a diversified business, and his net worth reflects it.
Kyle Forgeard’s Net Worth—Where Hustle Meets Entertainment
As of 2024, Kyle Forgeard’s estimated net worth is between $10 million and $15 million. This figure includes earnings from YouTube ad revenue, merch sales, the Full Send Podcast, sponsorships, and other business ventures like Happy Dad hard seltzer. Unlike creators who rely on a single stream of income, Forgeard has built a multi-layered business that extends far beyond the YouTube algorithm.
Let’s break down the major contributors to his growing financial empire.
YouTube and Content Monetization
YouTube was Kyle Forgeard’s launchpad, and even though the platform has gone through waves of advertiser-friendliness and demonetization drama, it remains a cornerstone of his brand. The Nelk Boys channel has over 8 million subscribers and regularly garners millions of views per video. However, because of the controversial nature of their content—pranks, parties, and sometimes crude humor—monetization has always been a challenge.
Forgeard has been vocal about the Nelk Boys being demonetized by YouTube, which means traditional ad revenue was limited. That challenge turned out to be a catalyst for innovation. Instead of relying solely on YouTube’s built-in monetization, Kyle and the team focused on building an off-platform business model that didn’t depend on algorithmic approval.
Despite demonetization, the channel still earns indirectly through exposure, affiliate traffic, and brand building. When a new piece of content drops, it drives attention to the Full Send store, the podcast, and related ventures. It’s content as marketing—not just entertainment.
Forgeard also helped pioneer exclusive content strategies through Full Send’s subscription platform and collaborations with other creators. By maintaining independence and creative control, Kyle ensured that the YouTube presence served as a springboard for bigger financial moves.
Full Send Merch and Brand Revenue
One of the biggest contributors to Kyle Forgeard’s net worth is Full Send, the lifestyle and merch brand built around the Nelk Boys persona. What started as simple T-shirts and hoodies with catchphrases has grown into a multimillion-dollar apparel business.
Full Send operates on a “drop” model—limited-edition releases promoted heavily through social media and videos. This scarcity strategy creates urgency among fans and drives massive spikes in sales. Many drops sell out within hours or even minutes, with loyal fans eager to wear gear that represents their connection to the brand’s rebellious ethos.
Reports suggest that some Full Send drops generate over $1 million in revenue in a single day. With minimal external advertising and high profit margins on apparel, the brand’s earnings have become one of the central engines of Kyle’s net worth.
In addition to apparel, Full Send has expanded into collaborations, including cigars, energy drinks, and more. Forgeard’s knack for understanding what resonates with his fanbase—and how to monetize that relationship without watering it down—has been key to the brand’s success.
Podcasting, Deals, and Business Expansion
Another major pillar of Kyle Forgeard’s income is the Full Send Podcast. Launched in 2021, the podcast features interviews with celebrities, athletes, influencers, and political figures—including controversial and headline-grabbing guests. It quickly became one of the most-watched podcasts on YouTube and a go-to format for both entertainment and viral moments.
The podcast’s success lies not only in its content but in its format. Each episode is monetized through sponsorships, merch integration, and ad revenue from platforms like Spotify and YouTube. With millions of views per episode and a consistent release schedule, the podcast likely generates substantial revenue per month.
Sponsorship deals with companies in tech, fitness, and gaming provide another layer of income. Unlike the main Nelk channel, which faced monetization issues, the podcast is more advertiser-friendly while still keeping its edge.
In 2021, Forgeard also launched Happy Dad, a hard seltzer brand that immediately became popular among his fans. With distribution expanding across the U.S., Happy Dad is now sold in major retailers and through online orders. The beverage business is notoriously competitive, but Kyle’s built-in audience gave the brand a massive head start. If Happy Dad continues to grow, it could become one of his most valuable assets over time.
Beyond beverages, Forgeard has hinted at potential investments in crypto, NFTs, and other digital assets, though these ventures are less central to his core brand. Still, they represent a mindset of diversification—never depending on just one project or platform.
Featured Image Source: thesun.co.uk
