The Real Story Behind Alex Cooper’s Net Worth and Success

Alex Cooper has become a familiar voice in modern media, known for her unfiltered takes and confident presence on the wildly popular Call Her Daddy podcast. What began as a bold, candid show has evolved into a cultural phenomenon with a loyal audience and high-profile guests.

With her massive Spotify deal and growing digital empire, it’s no surprise that people are curious about Alex Cooper’s net worth. In this article, we’ll dive into how she built her brand, where her income comes from, and how her journey from podcast host to media powerhouse has paid off—literally.

Who is Alex Cooper?

Image source: Pinterest

Alexandra Cooper, known as Alex Cooper, is a podcast host and media personality best known for creating the hit show Call Her Daddy. Born on August 21, 1994, in Newtown, Pennsylvania, she attended Boston University, where she studied film and played Division I soccer. Her rise to fame began in 2018 when she co-launched Call Her Daddy with Sofia Franklyn under Barstool Sports.

The podcast quickly became a sensation thanks to its candid, comedic take on relationships, sex, and pop culture. After a public contract dispute, Cooper became the sole host and rebranded the show to include deeper conversations and celebrity interviews—broadening its appeal.

Her ability to connect with listeners, shift her content strategically, and remain culturally relevant has made her a standout figure in podcasting. Today, Call Her Daddy is one of the most influential shows in the space, and Cooper is widely regarded as a leading voice for a new generation of digital creators.

Estimated Net Worth

Image source: Pinterest

As of 2025, Alex Cooper’s net worth is estimated to be approximately $60 million. This impressive figure is primarily attributed to her groundbreaking podcasting deals, brand endorsements, merchandise sales, and strategic investments.

Spotify and SiriusXM Podcasting Deals

The biggest driver of Alex Cooper’s wealth came in 2021 when she signed a groundbreaking exclusive deal with Spotify, reportedly worth $60 million over three years. At the time, this placed her among the highest-paid podcasters in the world, alongside industry leaders like Joe Rogan.

The deal gave Spotify exclusive rights to her Call Her Daddy podcast, helping solidify her position as a top-tier media figure. Then, in 2024, Cooper signed an even more lucrative agreement with SiriusXM, valued at $125 million, set to begin in 2025.

This new contract not only covers content distribution but also includes advertising partnerships and creative freedom through her production label. These major podcast deals alone account for a substantial portion of her total net worth and have redefined industry standards for female-led audio content.

Brand Endorsements and Sponsorships

In addition to podcast revenue, Alex Cooper has leveraged her massive platform to secure a number of brand sponsorships and endorsement deals. With millions of followers across platforms like Instagram and TikTok, she regularly partners with lifestyle, beauty, and wellness brands that align with her audience.

These collaborations often come with significant six- and seven-figure payouts, as advertisers are eager to tap into her loyal fan base. Cooper’s influence as a trusted, unfiltered voice among young women makes her a highly marketable personality, and her brand deals contribute significantly to her ongoing earnings.

Merchandise and Product Sales

The Call Her Daddy brand has grown far beyond podcast episodes—it now includes a successful merchandise line featuring hoodies, tees, accessories, and other fan-favorite apparel. Sold online and promoted through social media, the merchandise reflects the tone and messaging of her podcast—bold, unapologetic, and empowering.

Although exact revenue figures are not public, it’s estimated that her merchandise line generates millions in annual sales, making it a profitable extension of her media brand and adding a consumer-facing layer to her income portfolio.

Real Estate Investments

Alex Cooper has also begun investing in high-end real estate, reflecting a long-term approach to wealth building. In 2022, she purchased an $11 million luxury home in Studio City, California, a modern mansion equipped with a gym, pool, and home studio space.

Real estate not only provides a private retreat but also serves as a smart financial asset in a competitive housing market. As her income continues to grow, real estate offers Cooper a tangible, appreciating asset class to further solidify her financial future.

Media Production and Entrepreneurship

In recent years, Cooper has launched Father Cooper Productions, her own media company aimed at developing original content across podcasting, video, and potentially scripted digital media. This venture allows her to own and control the creative direction of future projects, which could include spin-offs, guest-driven content, and collaborative series.

With her SiriusXM deal including a broader production role, her company is positioned to become a hub for creator-led content under her leadership. These entrepreneurial steps signal long-term potential for both creative expansion and financial growth, setting the stage for Cooper to evolve from talent to executive producer.