What Is Cleetus McFarland’s Net Worth From His Online Empire?

Cleetus McFarland, known off-screen as Garrett Mitchell, has revved his way into internet stardom with tire-shredding YouTube videos, wild car builds, and a personality as loud as his engines. From burnout contests to building his own racetrack, he’s turned a passion for cars into a high-octane business empire. Fans love his unfiltered, patriotic style and dedication to entertaining automotive content. With millions of followers and multiple revenue streams, it’s no surprise many are curious and ask, what is Cleetus McFarland’s net worth? In this article, we take a closer look at how his turbocharged career translates into financial horsepower.

Who is Cleetus McFarland?

Cleetus McFarland is the on-screen persona of Garrett Mitchell, a former law student turned full-time automotive entertainer. Born in Omaha, Nebraska, and raised in Florida, Mitchell’s passion for cars began at a young age. What started as a hobby of modifying vehicles quickly evolved into full-fledged content creation after one of his early videos went viral on YouTube.

The “Cleetus” character—a mullet-wearing, flag-waving, high-octane gearhead—was initially created as a joke but quickly took on a life of its own. The comedic persona, paired with real mechanical know-how, helped Mitchell stand out in a saturated market of car content creators.

His YouTube channel, Cleetus McFarland, launched in 2015 and has since amassed millions of subscribers and over a billion views. From racing his beloved cars like “Leroy the Savage” and “Ruby” to organizing massive motorsports events, Cleetus delivers content that appeals to both die-hard gearheads and casual viewers alike. His blend of humor, horsepower, and community spirit has created a fanbase that’s both loyal and engaged.

Estimated Net Worth

As of 2025, Cleetus McFarland’s net worth is estimated to be between $2 million and $5 million, though some estimates speculate it could be even higher depending on the valuation of his assets and brand. What makes Garrett Mitchell’s financial success stand out is how he has built multiple income streams—all centered around his passion for cars, racing, and content creation.

His wealth is the product of not only his widely popular YouTube channel, but also smart business investments, brand partnerships, and an entrepreneurial approach to motorsports and media.

1. YouTube Revenue

Cleetus’s YouTube channel is the engine behind his initial success and remains one of his largest ongoing revenue streams. With over 1.5 million subscribers and hundreds of millions of total views, his videos consistently receive hundreds of thousands of views within days of uploading.

Based on YouTube’s standard monetization model, creators earn approximately $3–$7 per 1,000 monetized views depending on ad engagement, demographics, and content type. With regular uploads and a devoted audience, it’s estimated that Cleetus earns $30,000–$60,000 per month in ad revenue alone—before factoring in sponsored content or video promotions.

Additionally, livestream events, super chats, and YouTube memberships likely provide further recurring income, particularly during Freedom Factory broadcasts or pay-per-view style events.

2. Merchandise Sales

Merchandise is a major contributor to Cleetus’s financial success. His dedicated store features everything from graphic T-shirts and hats to banners, stickers, and performance gear, all branded with popular slogans like “Hell Yeah Brother,” “Do It For Dale,” and custom artwork tied to his cars and events.

What sets his merch apart is its strong integration into his content—he wears his own brand in every video, promotes limited drops, and features new designs around key milestones. Independent content creators with a large and loyal fanbase can earn hundreds of thousands annually from well-managed merchandise operations, and Cleetus is among the top tier in this regard.

3. Freedom Factory and Cleetus & Cars Events

Cleetus made headlines when he purchased and renovated Freedom Factory, a shuttered oval racetrack in Bradenton, Florida. Instead of relying solely on online income, he used his platform to build a physical space that now hosts drift events, burnout competitions, and his signature “Cleetus & Cars” shows.

Revenue from the Freedom Factory includes:

• Ticket sales (general admission and VIP)

• Pay-per-view streams

• Concessions and vendor partnerships

• Sponsorship placements

• Track rentals for private events and other creators

Owning a venue gives him control over the entire event lifecycle, meaning he earns not only from attendance, but from every commercial aspect associated with the experience. This venture alone could eventually contribute millions to his long-term net worth.

4. Sponsorships and Brand Collaborations

Cleetus has attracted sponsorships from leading automotive and racing companies such as Summit Racing Equipment, Motion Raceworks, Bald Eagle Industries, and performance parts suppliers. These companies often provide financial support, free parts, or co-branded promotions, especially when featured prominently in YouTube content or at events.

With his consistently high engagement rates and focused niche audience, Cleetus likely commands four- to five-figure deals per campaign, and even more for long-term brand partnerships. These collaborations also reduce costs for his car builds and track events, preserving more of his earnings.

5. Car Builds, Asset Value, and Licensing

Cleetus owns several heavily modified vehicles that have become icons on his channel—such as Leroy, Ruby, Mullet, and the “Dale Truck.” While they may not hold typical blue book value, these cars represent branded assets with both entertainment and commercial worth.

Their presence in videos, merchandise, and events gives them branding value far beyond their parts and labor. Should any of them be sold, auctioned, or licensed for games or digital use, they could command significant resale or licensing fees.

Additionally, Freedom Factory itself is a valuable real estate asset, potentially worth seven figures, depending on market conditions and ongoing improvements.