A Deep Dive Into Justin Medeiros Net Worth and Career
Justin Medeiros has become a standout name in the fitness world, earning back-to-back titles as the “Fittest Man on Earth” at the CrossFit Games. With his trademark mullet, relentless work ethic, and down-to-earth personality, he’s quickly built a massive following and solid reputation as one of CrossFit’s brightest stars.
As his athletic achievements stack up and brand endorsements roll in, fans can’t help but wonder how his hard work translates financially. Naturally, one common question arises: What is Justin Medeiros’s net worth? In this article, we break down the numbers behind his rise to both physical and financial strength.
Who is Justin Medeiros?
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Justin Medeiros is a professional CrossFit athlete and two-time winner of the CrossFit Games, widely recognized for becoming the “Fittest Man on Earth” in both 2021 and 2022. Born on March 3, 1999, in Lodi, California, Medeiros was a multi-sport athlete throughout his youth. He competed in wrestling and football before discovering CrossFit as a teenager—a shift that would eventually redefine his athletic path.
After beginning his CrossFit journey in high school, Medeiros quickly gained attention for his natural athleticism, mental grit, and competitive mindset. He went on to study kinesiology at Boise State University while training intensively, balancing academics with the demands of elite competition.
Medeiros made his CrossFit Games debut in 2020, placing third and instantly establishing himself as a serious contender. The following year, he captured the championship title at just 22 years old, becoming the youngest man ever to win the Games. Known for his consistency, calm demeanor, and signature mullet, Medeiros became a fan favorite and a symbol of the sport’s next generation.
Estimated Net Worth
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As of 2025, Justin Medeiros’s net worth is estimated to be between $500,000 and $1 million, according to various sports media sources and industry estimates. While CrossFit may not offer the same multimillion-dollar contracts seen in mainstream sports, Medeiros has leveraged his dominance in the sport and rising popularity to build a strong and growing financial foundation.
1. CrossFit Games Prize Money
One of the primary contributors to Medeiros’s net worth is his performance at the CrossFit Games, the sport’s most prestigious competition. By winning the title of “Fittest Man on Earth” in both 2021 and 2022, Medeiros secured the first-place prize of $310,000 each year, totaling $620,000 before taxes and expenses.
He also earned prize money from his third-place finish in 2020, as well as potential bonuses from other competitions such as the Rogue Invitational and semifinals events.
CrossFit’s prize structure has steadily increased, giving top athletes the ability to earn six figures annually through competition alone. With Medeiros consistently ranking near the top, his earnings from the sport have remained steady and substantial.
2. Sponsorships and Endorsements
Beyond prize money, a significant portion of Justin Medeiros’s income comes from brand sponsorships and partnerships. As one of the most marketable athletes in CrossFit today, he has inked deals with major fitness brands including NOBULL (CrossFit’s official sponsor), Rogue Fitness, Reebok, and supplement companies like Podium Nutrition.
Top-tier CrossFit athletes with strong visibility and fan engagement can earn tens of thousands of dollars per year from sponsorship contracts, performance bonuses, and content-driven collaborations. Medeiros’s youth, likability, and back-to-back championship wins have made him especially appealing to companies looking to target fitness enthusiasts and the CrossFit community.
3. Social Media and Online Presence
Medeiros has built a solid following on platforms like Instagram and YouTube, where he shares training insights, behind-the-scenes content, and brand partnerships. While he doesn’t rely on social media as his main revenue stream, platforms like Instagram offer opportunities for sponsored posts and affiliate marketing, particularly when tied to fitness gear or nutritional products.
As his personal brand continues to grow, social media could evolve into a more prominent source of income—especially if he expands into e-commerce or launches training programs.
4. Speaking Engagements and Seminars
Many top CrossFit athletes supplement their earnings through guest appearances, seminars, and affiliate gym visits. Medeiros has participated in training camps and public Q&A sessions, both in person and online, which can generate additional income and build deeper community connections.
These appearances often come with speaking fees, travel stipends, and merchandise sales, further contributing to his overall earnings while reinforcing his leadership role within the CrossFit world.
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