Charli D’Amelio’s Net Worth in 2025: TikTok, Business, and Stardom

If you’ve been wondering what is Charli D’Amelio’s net worth, the answer highlights just how far a teenager with talent and charisma can go in the digital age. As of 2025, Charli D’Amelio’s net worth is estimated at about $25 million, making her one of the richest young influencers in the world. She began as a competitive dancer and quickly turned her TikTok videos into a global phenomenon, eventually building a full-fledged empire with brand partnerships, business ventures, and even her own reality TV show.

Who Is Charli D’Amelio?

Charli D’Amelio was born on May 1, 2004, in Norwalk, Connecticut. Before she became a household name, she was primarily known in her hometown as a competitive dancer. She trained for more than a decade, and that foundation in dance became the skill that launched her viral success.

Her life changed in 2019 when she began posting short-form dance and lip-sync videos on TikTok. Within months, she went viral, gaining millions of followers at an unprecedented rate. By 2020, she became the first TikTok creator to surpass 100 million followers, a milestone that made her a global celebrity.

Her family also rose to fame through her success. Her sister Dixie D’Amelio developed a music career, while her parents, Heidi and Marc, became well-known personalities in their own right. Together, they leveraged the family’s visibility to create businesses, a reality TV series, and partnerships with some of the biggest global brands.

Social Media Fame and Earnings

TikTok is the foundation of Charli’s wealth. With over 150 million followers as of 2025, she remains one of the most-followed creators on the platform. TikTok itself does not pay creators as much as YouTube, but its Creator Fund, live stream gifts, and in-app monetization provide a consistent income stream. More importantly, her reach on the app makes her one of the most valuable influencers for advertisers.

Charli’s sponsored posts on TikTok can bring in tens of thousands of dollars each, sometimes over $100,000 depending on the brand and campaign. The volume of partnerships she has done since 2020 means TikTok not only launched her fame but continues to sustain her wealth.

Her social media success also extends beyond TikTok. On Instagram, YouTube, and other platforms, she earns ad revenue and secures sponsorships. Her YouTube channel, with millions of subscribers, provides income through ads, brand placements, and fan engagement.

Breakdown of Income Sources

Brand Partnerships

Charli’s biggest source of income has been her collaborations with major brands. She has worked with Dunkin’ to create signature drinks that became viral sensations, collaborated with Prada on fashion campaigns, and signed deals with brands like Invisalign, Morphe, and Hollister. Each of these partnerships represents six- to seven-figure deals, adding substantial amounts to her net worth.

What sets Charli apart is her ability to connect with Gen Z consumers. Brands value her authenticity and reach, making her one of the most in-demand influencers in the world. These partnerships often go beyond simple endorsements and include product collaborations that give her a cut of sales.

Television and Streaming

Charli and her family starred in The D’Amelio Show on Hulu, a reality series that follows their lives and careers. The show gave fans a behind-the-scenes look at how the family manages fame and business, and it became another revenue stream for the D’Amelios. Reality TV doesn’t always pay as much as scripted series, but it provides steady income and, more importantly, enhances her visibility and marketability.

Business Ventures

The D’Amelio family launched D’Amelio Brands, a company aimed at creating consumer products in fashion, beauty, and lifestyle. Their ventures include clothing lines, skincare, and even a fragrance. Unlike one-off brand deals, owning and promoting their own products allows the family to generate long-term wealth.

Charli also collaborated on fashion lines with Hollister and launched makeup products with Morphe through Morphe 2. These ventures give her equity stakes and direct revenue, expanding her income beyond influencer marketing.

YouTube and Other Platforms

Charli’s YouTube channel provides additional income through ad revenue. While not her primary platform, it serves as a hub for longer-form content and helps her maintain a cross-platform presence. Being visible across multiple platforms ensures that she isn’t overly reliant on TikTok, which is important given how quickly social media trends can change.

Appearances and Tours

Charli’s dance background has given her opportunities to perform and collaborate outside of social media. She has made appearances on television shows, danced in music videos, and attended major fashion events. These appearances often come with payment or sponsorship deals, while also reinforcing her status as a cultural figure.

Estimated Net Worth in 2025

So, what is Charli D’Amelio’s net worth today? Most reliable estimates put her fortune around $25 million in 2025. Some outlets suggest slightly lower figures of $20 million, while others push it as high as $30 million depending on how they value her business ventures and brand equity.

The $25 million estimate is a reasonable midpoint, considering her consistent brand partnerships, Hulu reality show, family business, and ongoing social media influence. What makes Charli’s financial profile particularly impressive is her age. At just 21 years old, she has already reached a level of wealth that many entertainers spend decades building.

Assets, Lifestyle, and Investments

Charli has invested in real estate along with her family. The D’Amelios purchased a mansion in Los Angeles, reported to be worth nearly $5 million, which reflects both their success and their commitment to building long-term assets.

Her lifestyle includes luxury fashion, travel, and cars, much of which is documented on social media. However, unlike some young celebrities who overspend, Charli’s wealth is largely tied to strategic family management. Her parents have played an active role in ensuring that her income is invested and diversified, rather than simply spent on luxury.

In addition to real estate, Charli’s involvement in D’Amelio Brands suggests she has equity in consumer businesses that could appreciate significantly in value over time. If the company continues to grow, her net worth could rise far beyond current estimates.

Challenges and Criticisms

Despite her success, Charli has faced challenges common to young influencers. Being thrust into the spotlight as a teenager brought scrutiny, online criticism, and pressure to maintain her image. She has spoken openly about the difficulties of handling fame at such a young age, particularly when every move is analyzed by millions of followers.

There’s also the challenge of staying relevant. Social media trends shift quickly, and while Charli remains one of TikTok’s top creators, she must continually adapt to maintain her influence. This is partly why her family has invested in businesses and projects beyond TikTok, ensuring that her income doesn’t vanish if the platform loses popularity.