What Is Maksud ‘Trax’ Agadjani’s Net Worth and Jewelry Empire Worth?
You’ve likely seen him on YouTube surrounded by diamonds, dealing with rappers and influencers, or calling out critics with fiery monologues straight from New York’s Diamond District. But what is Maksud “Trax” Agadjani’s net worth, and how did he build an empire in one of the flashiest, most competitive industries in the world? His story is a mix of grit, branding brilliance, and nonstop hustle—proving that even in a world built on gold and glitter, substance matters.
Who Is Maksud ‘Trax’ Agadjani?
Maksud Agadjani, better known by his nickname “Trax,” is a first-generation Azerbaijani-American who grew up in New York City. Born to immigrant parents, Trax represents the quintessential self-made entrepreneur. His early life in the melting pot of New York influenced both his perspective and business style—blunt, fast-talking, and unapologetically direct.
He launched his now-famous jewelry business, TraxNYC, in the early 2000s, while still in his early twenties. What began as a small operation in Manhattan’s famed Diamond District gradually evolved into a full-fledged brand, known for selling high-end watches, diamond-encrusted chains, and custom jewelry pieces to celebrities, athletes, and social media stars.
Trax wasn’t just interested in making jewelry. He was building a brand, a persona, and a cultural platform. His YouTube channel, filled with behind-the-scenes shop interactions, customer negotiations, and commentary on life, class, and success, grew rapidly. People didn’t just want to buy his diamonds—they wanted to hear what he had to say.
And what makes him different? He’s not all flash. Beneath the bravado and ice is a businessman with clear values about authenticity, working-class pride, and transparency. Whether he’s breaking down the flaws in mainstream luxury brands or explaining the economics behind diamond pricing, Agadjani brings a raw honesty to an industry known for smoke and mirrors.
A Clear Breakdown of Maksud ‘Trax’ Agadjani’s Net Worth
As of 2025, Maksud “Trax” Agadjani’s net worth is estimated to be between $6 million and $10 million, with some suggesting it could be even higher depending on the valuation of his business, inventory, and digital properties. His wealth comes from a diverse mix of jewelry sales, digital content revenue, personal brand monetization, and investments.
Let’s look at how he’s built that fortune piece by piece—pun intended.
Jewelry Business and TraxNYC
The core of Agadjani’s wealth comes from TraxNYC, his flagship company based in New York’s Diamond District. The store specializes in custom jewelry, engagement rings, luxury watches, and “iced-out” accessories favored by celebrities and high-earning clients. What started with a few diamond rings has expanded into an operation handling high-volume online sales, in-store custom orders, and international shipping.
TraxNYC is known for offering both custom and ready-made jewelry, with price ranges anywhere from a few hundred dollars to hundreds of thousands per piece. Their clientele includes rappers, NBA players, and social media influencers who rely on the brand not just for quality but for credibility within the culture. Some of the big names who’ve bought from or worked with Trax include Pop Smoke, Lil Tjay, Fivio Foreign, and Tekashi 6ix9ine.
Though exact sales figures are private, it’s reasonable to estimate that TraxNYC pulls in millions in annual revenue. With high-margin products like diamonds and gold, and a strong team handling volume orders, Agadjani is positioned as one of the top jewelry retailers in his space.
What makes the business unique is its seamless integration of e-commerce and street culture. Unlike traditional jewelers who operate quietly in storefronts, TraxNYC lives online. Every sale, every design, and every customer moment is potentially content—and content is currency.
Social Media and YouTube Revenue
In recent years, Agadjani has transformed his online presence into an additional income stream. His YouTube channel, with hundreds of thousands of subscribers and millions of views, acts as both marketing and monetization. The videos range from customer testimonials to deep philosophical takes on money, business, and self-worth.
With an average CPM (cost per mille) of $4–$6 on YouTube, a channel with consistent content and high engagement could earn $10,000 to $30,000 per month in ad revenue alone. That’s not including brand deals, sponsored placements, or merchandise linked through his videos.
His Instagram and TikTok platforms also drive visibility and traffic back to TraxNYC. With followers in the hundreds of thousands, Trax has created a personality brand that is both controversial and influential. Whether he’s breaking down a $50,000 grill for a rapper or confronting trolls with brutal honesty, he gets people talking—and watching.
This social media visibility has translated into massive brand equity. TraxNYC is not just a jewelry company; it’s a lifestyle brand powered by content. And that content brings in both cash and customers.
Personal Brand and Ventures
Beyond TraxNYC, Maksud “Trax” Agadjani has leveraged his platform for other income-generating opportunities. His “Trax Talks” series—a blend of motivational speech, street smarts, and political commentary—has garnered its own following, positioning him as a thought leader in entrepreneurship.
While he hasn’t launched a formal podcast or coaching platform yet, it’s likely on the horizon. He’s hinted at future plans involving consulting, media projects, or potentially publishing a book about his business journey. Any of these could bring in six-figure revenue streams if executed well, especially considering his engaged audience.
He also runs occasional promotional campaigns, limited drops, and collaborative merchandise releases. These ventures not only boost his brand visibility but also add additional revenue channels beyond the jewelry business.
As for investments, while Agadjani keeps most of his portfolio private, there’s evidence that he owns real estate in New York City and possibly abroad. In interviews, he’s spoken about saving, building generational wealth, and avoiding debt—hallmarks of a financially strategic mindset. If he owns property in Manhattan, it’s likely valued in the seven-figure range, given the city’s real estate market.
Featured Image Source: nypost.com
