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Sri Lankan trilingual campaign identity

Posted by rod - 09.02.2015

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Templo was commissioned by the International Truth and Justice Project to create the campaign identity for #StopTorture. The campaign ams to raise awareness of human rights abuse in Sri Lanka. The design studio at Templo came up with a trilingual system using English, Tamil and Sinhalese characters. The typographic logos spell out ‘Stop’ in the three languages.

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Logo animation in English-Sinhala languages.

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Logo animation in English-Tamil languages.

The logos and the campaign material gave a voice to both ethnic groups but also helped the people outside of Sri Lanka to understand what was going on in the Country.

“Designing the logos was a complex process, explains Palavathanan, as both symbols had to be visually similar while ensuring characters were clearly legible for native speakers of each language.

We had to start with matching the Tamil and Sinhala letterforms, [which was] tricky as they are constructed in completely different ways. Tamil is much more geometric and angular compared to the more script-based Sinhala,” he says. “Once this was achieved, we could extend the lines and curves to their English counterpart. We then tested this with native Tamil and Sinhala speakers to test legibility.”

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via underconsideration and creativereview

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Sri Lankan newspaper ink repels mosquitos

Posted by rod - 17.06.2014

This is such a fantastic example where a great and simple idea can save lives. The Mawbima newspaper, one of Sri Lanka’s most popular newspapers has created the worlds first Mosquito repellant papers. The entire newspaper was printed mixing ink and the natural citronella essence, a natural and effective mosquito repellent. Over the past couple of years Dengue fever has had quite a tremendous effect in Sri Lanka infecting 30,000 peole alone in 2013. So someone had to inform and something had to be done.

Mawbima teamed up with Leo Burnett Sri Lanka to create the campaign which first included a series of print ads, showing mosquitos behind letter of the local Sinhalese script (language). After the initial campaign which was really successful especially the bus shelters which were covered in citronella, the newspaper printed the entire morning and evening newspaper using the mix for World Health Day.

The newspaper was sold out by 10am although they increased the volume. They saw a 30 percent increase in sales, along with 300,00 increase in readership. Not only were the people protected but they could also read about Dengue fever.

via psfk

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Sri Lankan photography inspiration

Posted by rod - 14.08.2012

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Sri Lanka, an island which looks like an eye drop that has fallen from India. The 65,610km2 island is stuffed with beautiful tea plantations, old forts, thousands of elephants and men that like to sit on stilts and fish. All of this beauty, Hong Kong based photographer Chris Sorensen captured on his camera.

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Sinhalese script

Posted by rod - 09.07.2012

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Whilst traveling around Sri Lanka this April I took the opportunity to take a few pictures of the local Sri Lankan Sinhalese script. Back in 2010 I already featured a Sinhalese typography post, which is worth a look at.

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SriLankan Airlines identity

Posted by rod - 02.08.2011

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SriLankan Airlines (previously known as Air Lanka) is the national airline of Sri Lanka. In 1998 the airline decided to change its name and corporate identity with modern look. The corporate logo features a peacock (Monara’ in Sinhala), which is the star of a traditional Sri Lankan myth called Dandumonara Yanthra. In this story, the peacock is actually a flying machine made by a mythical king. The pacock is also considered a good Feng Shui motif and signifies growth, fame and abundance. The colors Green, Red and Orange adapted in the logo are in accordance with Feng Shui elemental analysis symbolizing wood and fire.

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Sinhalese typography

Posted by rod - 09.02.2010

Sinhalese typography: The Sinhala script is an abugida script used in Sri Lanka. Being a member of the Brahmic family of scripts, the Sinhala script can trace its ancestry back more than 2000 years. The alphabet is written from left to right. photos via flickr here, here, here, here, here, here, and here

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Sri Lankan Rupees

Posted by rod - 05.01.2010

These are not the newest Sri Lankan bank notes but I think they say more about Sri Lanka than the new ones. via currencymuseum.net

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Inspired by - India

Venkat by Jonny Pinhorn

Posted by rod - 07.08.2009

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Jonny Pinhorn design this lovely typeface Venkat at the University of Reading, for his Master in typeface design. Venkat is a font that consists of latin letters and the Tamil writing system. You can see his master work her. Found via Type Theory

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Coat of arms of Sri Lanka

Posted by rod - 19.05.2009

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Coat of arms of Sri Lanka. Found via Wikipedia

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Sri Lankan stilt fishing

Posted by rod - 14.05.2009

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Sri Lankan stilt fishing. Photography by Steve McCurry

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