Art and design inspiration from around the world – CreativeRoots

Explore Pacific Islands

Inspired by - Pacific Islands

New brand identity of the islands of Tahiti

Posted by rod - 12.08.2014

New brand identity of the islands of Tahiti

When ever I hear Tahiti I think of lush islands with easy going people and superb coral reefs. In addition I think Haiti for some reason and there the confusion starts. Where is Tahiti and where is Haiti. The two countries are thousands of miles apart, Haiti is next to Cuba and Tahiti is in the middle of no where between South America and Australia, below Hawaii. It is also known as French Polynesia. To get their storey across, the Tahiti Tourism office asked Futurebrand (Australia) to re design the new brand identity of the islands of Tahiti.

For an untrained eye you might think what have they changed and why. The new logo isn’t visually that far apart from the old one. But the slight changes in my eyes make a big difference. First of all they inverted the colours making the background white and the logomark blue, secondly they centred the text “The islands of” and thirdly the lettering on the wordmark has become more playful. But most importantly the “H”

McNeill said. “The meaning behind the considered treatment of the ‘H’ announcing ‘Hiti’ is very symbolic to the Tahitians as it means ‘gateway’, depicting the variety of multiple islands that comprise the entire territory of French Polynesia and forming the frontiers of the destination.”

To give it even more personality and strengthening the already embedded thoughts of potential visitors they created flower motifs. These motives are placed around ads, brochures, etc.

Click here for more Pacific islands inspired art and design.

via brandnew

New brand identity of the islands of Tahiti1New brand identity of the islands of TahitiNew brand identity of the islands of Tahiti New brand identity of the islands of Tahiti6New brand identity of the islands of Tahiti4 New brand identity of the islands of Tahiti7 New brand identity of the islands of Tahiti  New brand identity of the islands of Tahiti8  New brand identity of the islands of Tahiti9

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Ohana by Hawaiian livery design

Posted by rod - 27.02.2013

ohana by hawaiian livery design by sigzane

Hawaiian Airlines is starting up a new regional airline called Ohana by Hawaiian which is going to connect the islands of Moloka‘i and Lana‘i. “Ohana”, which means family, communicates the mission of the new airline: bringing people together and the communities of the Hawaiian archipelago. The airlines design was created by renowned Hawaiian designer Sig Zane and his son Kuha‘o who used traditional Kapa fabric print elements on the airline livery. The concept was to use three different patterns, each interpreting their own meaning:  piko, representing ancestor and progeny; manu, representing both a bird in flight and the prow of a canoe, the traditional form of migration; and kalo, representing family, that were masked within shapes that come from the flight routes. This design was placed onto the tail of the ATR42 turboprop aircraft tail fins. Apart from the tail fin design the airline also received a logo.

ohana hawaiian pattern design by sigzane

The piko symbol is derived from patterns seen in braided ti leaves.

ohana hawaiian pattern design by sigzane

The manu symbol is derived from the shape of a bird in flight.

ohana hawaiian pattern design by sigzane

The kalo symbol is derived from the shape of a taro leaf.

ohana by hawaiian livery design by sigzane

ohana by hawaiian livery design by sigzaneohana by hawaiian livery design by sigzane

via BrandNew

 

Explore more art and design inspired by Pacific Islands, USA

Inspired by - Pacific Islands

Fiji airways new livery design

Posted by rod - 24.10.2012

Fiji airways new livery designFiji airways new livery designFiji airways new livery designFiji airways new livery design

“The distinctive Teteva Masi, designed by renowned Fijian Masi artist Makereta Matemosi, is at the heart of the new brandmark revealed last month. Featured prominently at the center of the airline’s new brandmark and on the tail of the new aircraft, it represents the friendliness of Fijians’ and their deep caring nature.”

Fiji airways new livery designFiji airways new livery design

Exterior motifs: “Makare communicates the new ‘Fiji Airways’ name by evoking the allure of clear water flowing on a white sandy beach. The Rova symbol symbolizes the warm greeting Fijians extend to visitors.”

Fiji airways new livery design

Interior motifs: “The Qalitoka motif shows a unity of people to one mind set in executing a given task, while the Kaso Masi represents the canoe that carries villagers, farmers, fisherman and carpenters together for the success of the villages.”

Fiji airways new livery design

As mentioned a few months ago in the “Rebranding Fiji Airways“, everyone dreams of visiting Fiji. Seeing the new livery design of Fiji Airways makes me want to go there even more. As the CEO said:

“We knew the exterior design needed to be just as distinctive, unique, and true to Fiji. Our mission was to create a proud symbol that would stand out at some of the world’s busiest international airports, a symbol that would allow us to become the very best ‘Flying Ambassador’ that Fiji could ever have,” said the airline’s CEO.”

“On the aircrafts’ exterior, three Masi motifs will represent ‘Fiji Airways’. The distinctive Teteva symbol designed by renowned Fijian Masi artist Makereta Matemosi, is at the heart of the new brandmark revealed last month. Featured prominently at the center of the airline’s new brandmark and on the tail of the new aircraft, it represents the friendliness of Fijians’ and their deep caring nature. The Rova motif, on the aircraft engine, symbolises the warm greeting Fijians extend to visitors, while the Makare motif, which appears around the border of the Teteva on the tail, evokes the allure of clear water flowing on a white sandy beach.”

Press Releace

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Rebranding Fiji Airways

Posted by rod - 23.08.2012

Rebranding Fiji Airways inspired by traditional Masi artworkRebranding Fiji Airways inspired by traditional Masi artworkRebranding Fiji Airways inspired by traditional Masi artworkRebranding Fiji Airways inspired by traditional Masi artworkRebranding Fiji Airways inspired by traditional Masi artworkRebranding Fiji Airways inspired by traditional Masi artworkRebranding Fiji Airways inspired by traditional Masi artworkRebranding Fiji Airways inspired by traditional Masi artwork

Everyone dreams of visiting Fiji, renowned for its white sandy beaches filled with coconut trees. What is less known about this beautiful island is the Fijian art, culture and history. The new brand identity of Fiji Airways incorporates all these elements. The coconut brown logo features Fijian traditional Masi art that tells the story of Fiji. Although the logo tends more towards the arty aspect of the nation than the average corporate airline identity, I think that Fiji Airways have gone for the right direction which in turn contributes to strengthen the identity of Fiji.

 

THE STORY BEHIND THE FIJI AIRWAYS MASI SYMBOL

“A truly authentic brandmark and logo was commissioned to honour the airline’s proud past whilst celebrating its bright future.

Designed by a local artist, the new ‘Fiji Airways’ brandmark and logo originates from traditional Fijian Masi – a highly respected ancient art form that is woven into the very fabric of Fiji. It embodies the spirit of the nation; it is something pure and hand-made that truly reflects the Fijian people, their culture, and the airline’s transformation.

To create this distinctively Fijian brandmark, the airline engaged celebrated local Fijian Masi artist Makereta Matemosi to create a unique Masi symbol for ‘Fiji Airways’. The new Masi symbol features a series of specially designed motifs that carry individual meanings about the people of Fiji, their relationship with the stunning natural beauty of their islands and the country’s national airline. All the motifs in the new symbol build towards the core of the Masi which features the largest and most important motif – called the Teteva.

The Teteva is the centrepiece of our Masi, and this Teteva will be the symbol which will represent Fiji and ‘Fiji Airways’ around the world. Created by Makereta, the big circle has four crosses at four corners which indicate interconnection, just as ‘Fiji Airways’ connects people to the Fiji Islands. The inner circle reflects the spiritual values of the Fijian people – denoting the culture of caring and looking after each other as a community, just as the airline cares about its nation and strives to improve the quality of life for its people. The middle section of the Masi with sixteen petal shapes reflects people working hand-in-hand to create a stronger nation, just as the men and women of Fiji Airways work as a team to create a stronger airline.”

You can read about the rest of the press release here.

via underconsideration and logodesignlove

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Kona brewing

Posted by rod - 22.05.2012

Kona brewing logoKona brewing koko brown nut brown ale beer packagingKona brewing koko brown nut brown ale beerKona brewing wailua wheat beer packagingKona brewing wailua wheat beerKona brewing pipeline porter beer packagingKona brewing pipeline porter beerKona brewing fire rock pale ale beer packagingKona brewing fire rock pale ale beer packagingKona brewing longboard island lager beer packagingKona brewing big wave golden ale beer

Whilst researching about the Kona imperial Stout packaging design, which I posted last week, I came across the Kona brewing Co. The Kona brewing Co was started by the father and son team Cameron Healy and Spoon Khalsa. The pair had a dream to create fresh, local island brews made with spirit, passion and quality in Kailua-Kona on Hawaii’s Big Island.

Each vintage style beer label is beautifully designed with a unique characteristic of Hawaii, such as the stand-up paddler on the calm waters of Maunalua bay, in the shadow of Koko Head and Koko crater.

Which beer label do you prefer?

Explore more art and design inspired by Pacific Islands, USA

Inspired by - Pacific Islands

Kona Imperial Stout

Posted by rod - 08.05.2012

Kona Imperial Stout beer Fort Garry BrewingKona Imperial Stout beer Fort Garry BrewingKona Imperial Stout beer Fort Garry Brewing

The Kona Imperial Stout was design by Canadian design studio Atmosphere for the Fort Garry Brewing. The label design was inspired by the iconic Tiki which is home to central eastern polynesia and cultures of the Pacific Ocean.

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Aloha shoes by Gravis

Posted by rod - 18.04.2012

Aloha pattern for Gravis Quarters shoes by Dan FunderburghAloha pattern for Gravis Quarters shoes by Dan FunderburghAloha pattern for Gravis Quarters shoes by Dan FunderburghAloha pattern for Gravis Quarters shoes by Dan FunderburghAloha pattern for Gravis Quarters shoes by Dan FunderburghAloha pattern for Gravis Quarters shoes by Dan FunderburghAloha bagAloha bags

The Gravis Quarters models are the perfect way to start the summer, especially the Aloha model. Brooklyn based artist Dan Funderburgh was commissioned to design the Hawaiian art and tropical Tiki pattern which covers the shoe, backpack and bag. Dan also did the awesome packaging design for Chivas Regal.

For more Pacific island inspired design click here

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Mahiki coconut liqueur packaging

Posted by rod - 14.07.2011

Mahiki Coconut packaging designMahiki Coconut packaging designMahiki Coconut packaging designMahiki Coconut packaging designMahiki Coconut packaging design

Aloha! The Mahiki coconut liqueur launched last month. Capturing the spirit of the famous Mahiki club in London, the night club owners decided to introduce a new premium coconut liqueur together with Diageo.

Inspired by the club, Tiki, Hawaiian prints and fabrics Designbridge set off to design the bottles. “Our three different designs depict key symbols of this fun and escapist but often misrepresented and misunderstood culture: the South Pacific sea and landscape, the hibiscus motif and Polynesian carvings and statues.”

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Vanuatu by Mitchell Kanashkevich

Posted by rod - 28.03.2011

mitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photographymitchell kanashkevich Vanuatu photography

If you ever have scanned through the Pacific Islands archive you most probably came across some posts of Vanuatu such as the Land divers (Naghol) or the photos of Eric Lafforgue. Every time I see images of Vanuatu I just get drawn to them, wanting to travel to these remote islands, experiencing their culture and way of life. The photos above which were shot by Mitchell Kanashkevich are absolutely beautiful and again I just want to pack my bags.

Have you been to Vanuatu? How is it?

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Bora Bora by Helene Havard

Posted by rod - 17.01.2011

Bora Bora, French Polynesia based photographer Helene Havard shot a neat series of B&W photos of the people and surroundings of the paradise island Bora Bora. Check out the rest of the series here.

Explore more art and design inspired by Pacific Islands

Inspired by - Chile

Easter Island Pisco

Posted by rod - 06.07.2010

This is an amazing pisco bottle shaped as a moai tiki from the Easter islands. If you love this bottle you may want to see this pisco collection image via swankola

Explore more art and design inspired by Chile, Pacific Islands

Inspired by - Pacific Islands

Talofa Samoa

Posted by rod - 20.05.2010

Talofa Samoa. This place is on my travel to do list.

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Tiki Mugs

Posted by rod - 01.04.2010

Need a Tiki mug or some Polynesian inspiration check out the Ooga-Mooga! site. It’s full of great stuff.

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Vanuatu land divers (Naghol)

Posted by rod - 08.03.2010

This is crazy. The people on the island of Pentecost Island, Vanuatu have a 1500 year old tradition called Naghol which is basically the ancient bungee jumping.
The tower from which they jump from is a giant 25 meter (75 feet) wooden construction joined together by vines. The ritual is a annual tradition and is celebrated around the same time as the yam harvest. The goal of the Naghol divers is to bless the soil for the coming year by skimming the earth with the top of his head. It is said that the ritual guarantees fertile soil for the farmers. These days the festival is also a way for the young boys to demonstrate their courage by jumping of the tower. photography by Michael Craig

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Hawaiian Chief’s Feather Cloak

Posted by rod - 14.02.2010

Hawaiian Chief’s Feather Cloak. Full length cloaks were worn at ceremonies; in battle, shorter capes were worn. Images via gutenberg.org, artyfartyprojects, flickr.com and freerepublic.com

Explore more art and design inspired by Pacific Islands, USA

Inspired by - Pacific Islands

Solomon Islands money

Posted by rod - 25.10.2009

solomon_dollars2solomon_dollars5solomon_dollars10solomon_dollars20solomon_dollars50solomon_dollars100

Solomon Islands money via the currencymuseum

Explore more art and design inspired by Pacific Islands

Inspired by - Pacific Islands

Vanuatu money – Vatu

Posted by rod - 19.10.2009

Vanuatu_money_vatuVanuatu_money_vatu1Vanuatu_money_vatu2

Vanuatu money – Vatu. via currencymuseum

Explore more art and design inspired by Pacific Islands

Inspired by - Chile

Stone cold

Posted by rod - 10.09.2009

easter_islands_ice-cube_tray

Moai of Easter Island Ice Cube Tray found via thisnext.com

Explore more art and design inspired by Chile, Pacific Islands

FEATURED CREATIVES