Inspired by - USA
Creating a graphic identity of Brooklyn – IdBrooklyn
Posted by rod - 29.04.2013
Marty Markowitz
Brownstone Houses
Does this icon really need a title?
Coney Island
The Brooklyn Bridge
idBrooklyn is a large-scale design project aimed at creating the graphic identity of Brooklyn through community support. The project, which is raising money on kickstarted is trying to setup a couple of community-based workshops, a website and a mobile app and lots more, which will showcase icons of Brooklyn’s culture that will effectively create the world’s first community branded borough.
“In recent years Brooklyn’s culture has received national and international attention due to its booming arts and maker cultures juxtaposed with its historical significance in the United States.”
So why not showcase Brooklyn to the world.
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Inspired by - USA
American inspired Hermes scarfs
Posted by rod - 25.04.2013 
Legendary French luxury brand Hermes has been known for its incredible silk scarves since 1937. Throughout these years the brand has produced more than 2,000 scarfs, commissioning numerous artists. But only one of these scarf artists was from the USA.
The above American inspired Hermes scarfs were designed by Waco, Texas artist Kermit Oliver. Kermit was a postman at night and during the day he was one of the most important living African American painters. This paints are mainly centred around American historical themes and Native American Indians. via texasmonthly
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Inspired by - USA
Texas Monthly City editorial illustrations
Posted by rod - 05.03.2013
Texas Monthly commissioned US illustrator Kendrick Kidd to create a series of city editorial illustrations. The illustrations which look like coin’s each highlights a unique feature of a major city in the state of Texas. Kendrick created 7 illustrations in total, one overall Texas illustration and 6 city illustration of the cities, Austin, Dallas, Fort Worth, El Paso, Houston and San Antonio.
Creative Direction: TJ Tucker; Art Direction/Layout: Brian Johnson; Illustration: Kendrick Kidd; 3D Rendering: Digital Progression
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Inspired by - Pacific Islands
Ohana by Hawaiian livery design
Posted by rod - 27.02.2013
Hawaiian Airlines is starting up a new regional airline called Ohana by Hawaiian which is going to connect the islands of Moloka‘i and Lana‘i. “Ohana”, which means family, communicates the mission of the new airline: bringing people together and the communities of the Hawaiian archipelago. The airlines design was created by renowned Hawaiian designer Sig Zane and his son Kuha‘o who used traditional Kapa fabric print elements on the airline livery. The concept was to use three different patterns, each interpreting their own meaning: piko, representing ancestor and progeny; manu, representing both a bird in flight and the prow of a canoe, the traditional form of migration; and kalo, representing family, that were masked within shapes that come from the flight routes. This design was placed onto the tail of the ATR42 turboprop aircraft tail fins. Apart from the tail fin design the airline also received a logo.
The piko symbol is derived from patterns seen in braided ti leaves.
The manu symbol is derived from the shape of a bird in flight.
The kalo symbol is derived from the shape of a taro leaf.
via BrandNew
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Inspired by - USA
The decline of the American Dream
Posted by rod - 26.02.2013
American artist Mark Dean Veca who is known for creating paintings, drawings and installations of pop culture iconography recently finished his latest installation called Made for you and Me. You can check out the installation until March 9th 2013 at the Cristin Tierney Gallery in New York. For his latest installation Mark choose create a body of work around the theme of Americana that refers to capitalism, nationalism and the American spirit.
“Feeling as though he was witnessing the collapse of the “American Dream,” Veca began these paintings in 2009 to address the corruption of ideals in this country. The title of the exhibition comes from Woody Guthrie’s popular folk song, This Land Is Your Land – a song originally meant to express communist sentiments that has been co-opted to represent the spirit of capitalism and growth. Veca’s latest work can be understood as a form of Sinister Pop, with images from our consumer culture—Exxon Mobil’s Pegasus, the Monopoly logo, dollar signs—twisted and transformed into dark, slightly maniacal forms. This is best exemplified by the image of Reddy Kilowatt. Once an emblem of consumption, Veca has revived this character as a symbol of our ever greater dependence on electrical power and our embrace of consumption rather than conservation.” Press Release
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Inspired by - USA
24 hours in Chicago
Posted by rod - 18.02.2013
What would you do if you had 24 hours in Chicago? Qatar Inflight Magazine Oryx gives you some useful suggestions how to explore the city, and how to get the best experience out of your time in the US city. Patrick Hruby created the lovely illustration which features some of the cities iconic buildings such as the John Hanock Center and Sears Tower but also Michael Jordan’s jersey.
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Inspired by - USA
Rebranding American Airlines
Posted by rod - 21.01.2013
The evolution on an American icon
The new brand identity of American Airlines has spread like wildfire throughout the internet, which hasn’t surprise me. It is one of the USA’s most iconic brands that has been around since the 1930′s and deffinitly earns a place on creativeroots.org. The fresh new look of American Airlines signals a positive step towards building a more modern travel experience for its customers and employees which were stuck with an outdated brand identity that hasn’t been updated for more than 40 years.
The old logo which was designed in 1967 by Massimo Vignelli is now replaced with Futurebrand’s modern 3D ‘flight symbol’ as they call it. The symbol combines several features of AA – an eagle, the red, white and blue livery the letter A, and a star.
“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s Chief Commercial Officer. “Our core colours — red, white and blue – have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”
I really recommend you to check out the Behind the Scenes video which explains a little about the process of the rebranding.
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Inspired by - USA
Brand USA
Posted by rod - 28.11.2012
Brand USA is maybe the biggest thing that has happened in the US tourism industry. The Brand Union, together with ad agency JWT, had the challenge to come up with a new name and identity for the organisation.
According to Brand USA, “The logo was designed to capture the American spirit and create a fresh new brand identity that welcomes the world to come experience the boundless possibilities in America. It is not about patriotism, flag waving or chest beating. It is meant to be welcoming, unexpected and inclusive. It celebrates the idea that no one thing defines the USA – but that each visitor interaction and each experience helps create the distinctly dynamic fabric of the American experience”.
The Brand Union consciously chose not to use the American colours red, white and blue, and avoided anything that could interpreted as a flag. Instead the agency focused on America’s diversity – the environment, opportunity, and potential experiences for visitors. Having said that, the identity is very generic apart from the pictures, and could therefore be replaced by Germany, Australia or any other country.
The essence of the brand:
“America is more than a destination. America is a land where everything is possible, so anything is possible. Where imagination becomes reality, and nothing is too new, too big or too far away to actually happen. Whether you’re exploring a larger-than-life city, or wandering way off the beaten path. It’s not about seeing and doing – it’s about experiencing and feeling: the exciting contrasts… the diversity of people… a collective culture that is only as robust as the stories and personalities that contribute to it. Brand USA hopes to rekindle the world’s love affair with America the Place, America the Spirit, and America the Dream. We want to remind the world that this country is filled with boundless possibilities that open up even more possibilities within ourselves. The United States of Awesome Possibilities welcomes everyone.”
The brand was rolled out on various platforms such as ads, banners, the web, t-shirts, bags and brochures. The production of items like these can be carried out in various ways, but online brochure printing is hassle-free, fast and affordable, and can be used by all kinds of businesses.
This post is sponsored by PrintRunner who is your convenient online printing resource based in Van Nuys, California. At PrintRunner.com you can print as good as anything, receive affordable prices, good print quality and excellent service.
What do you think about the new look of the USA? It has been around for about a year now – have you seen it out and about?
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Inspired by - USA
Four roses Bourbon advert
Posted by rod - 02.11.2012
Polish Advertising agency Lowe created a series of adverts for Four Roses Bourbon. The idea of the ad’s was to transfer you back in time to year of 1888 in the USA were cowboys still had to fight for their bourbon.
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Inspired by - USA
Harley Davidson driven by history advert
Posted by rod - 04.10.2012
The Harley Davidson driven by history advert is a unique pice of illustration work. As the slogan mentions “driven by History” the illustrated Harley Davidson is made up of a tone of unique US icons, symbols, places and people. Some of the elements featured in the illustration is the Golden Gate Bridge, Mount Rushmore, the peace symbol, Marilyn Monroe and many more.
Slovakian advertising agency Jandl and illustrator Tim McDonagh created this inspiring advert.
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Inspired by - USA
United States of America topographic magnets
Posted by rod - 17.09.2012
“The 54-40 packaging project was a collaboration between two sole proprietors: Mette Hornung Rankin of the Bureau of Betterment and Greg Jones of Fifty-Four Forty. Greg had the idea to create a set of magnetic-backed US states made out of laser cut wood that show the topography of America. After meeting at an ADX Feedback Loop event, Mette and Greg decided to collaborate on packaging prototypes for the first batch of products he wanted to sell to gather interest in his idea.
The packaging structure was inspired by the jig used to assemble each state. A piece of charcoal colored chipboard is sandwiched between layers of thick cardboard that mimic the topographic nature of the product and show off the rich birch color. The front of the packaging is laser cut with the pattern of surrounding states while product information is shown on the back panel. The product is easily nestled into its’ own shape with a small finger hole on the back to help pop it out for use. The packaging doubles as a free-standing display for the state.
To highlight each state’s unique attributes, a small pamphlet with state facts was created with images and notable geographic landmarks. The pamphlet folds in 3 each way and slides into a recessed slit on the back side of the packaging structure, making the product and packaging a fully integrated solution.” via thedieline
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Inspired by - USA
The US
Posted by rod - 23.07.2012
Robert Samuel Hanson created this lovely USA illustration which portrays 5 different areas of the country. The illustration was created for the dining section cover for the New York Times about the spreading popularity of Korean Tacos across the US.
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Inspired by - USA
Adventures in Los Angeles
Posted by rod - 28.06.2012
Every day in every city around the world, people are pursuing their own adventures, big or small. Design Studio travelled to Los Angeles, USA to talk to locals and find out how their everyday adventures are able to transform an afternoon, a week or a life.
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Inspired by - Pacific Islands
Kona brewing
Posted by rod - 22.05.2012
Whilst researching about the Kona imperial Stout packaging design, which I posted last week, I came across the Kona brewing Co. The Kona brewing Co was started by the father and son team Cameron Healy and Spoon Khalsa. The pair had a dream to create fresh, local island brews made with spirit, passion and quality in Kailua-Kona on Hawaii’s Big Island.
Each vintage style beer label is beautifully designed with a unique characteristic of Hawaii, such as the stand-up paddler on the calm waters of Maunalua bay, in the shadow of Koko Head and Koko crater.
Which beer label do you prefer?
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Inspired by - USA
New York circle line
Posted by rod - 13.04.2012
Rod Hunt has recently illustrated the 101 New York Sights map for Circle Line Sightseeing Cruises. An online interactive version appears on the Circle Line website & the print version will be available in tourist information centres & hotels throughout New York.
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Inspired by - Canada
North American teapee packaging design
Posted by rod - 13.03.2012
Not only is the packaging an eye catcher but the name is just awesome. The clever wordplay from teepee to teapee is an instant seller.
Native American’s used to brew a cup of tea way before the first French and British settlers reached the shores of North America. Canadian student Sophie Pépin went back to the roots of the native american nomadic lifestyle and created a tea packaging that not only is directly inspired by teepees but also celebrates the skills of their legendary medical knowledge.
Each flavor has its own native american pattern which travels all the way around the packaging, serving as an opening mechanism. Once opened these beautifully designed teepee packagings reveal tea bags which are formed in a similar teepee style shape.
I like the fact I can grab the teepee poles and lift the tea bag into the cup making it a great North American tea experience from start to finish. Another fact that I like is that Sophie is bringing back a civilization almost disappeared. via packaginguqam
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Inspired by - USA
San Francisco’s forgotten modernism
Posted by rod - 27.02.2012
This ongoing series of prints by US artist and architect Michael Murphy is recalling San Francisco’s rich catalog of Modern Architecture. Michael has created posters featuring Japantown, Jack Tar, Aquatic Park, North Beach, Painted Ladies and whole bunch more.
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Inspired by - USA
US National Park Bottle
Posted by rod - 24.11.2011
This stainless steel thermal bottle from Pendleton wollen mills is decorated with the same designs of the national park labels that are attached to their famous quality woolen blankets.
The labels are inspired by the park window stickers from several US national parks such as Yellowstone National Park, Glacier National Park and Crater Lake Park.
Today it is possible to buy these stickers, but in the olden days they were handed out when visitors entered the national park. Each park had their own distinctive window sticker, often in the shape of an octagon, which the visitors could collect and attach next to each other on their window shield.
For $32.00 you can buy the thermal bottle here. The blanket labels were designed by bobsmith
