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Inspired by - Uruguay

Montevideo identity

Posted by rod - 05.01.2011

Uruguayan design agency i+D diseño created the identity for the Montevideo municipal government. The purpose was not only to strengthen the cities visual identity but to expand the communication into every area of the city, such as building sites, transport and tourism. The logo isn’t the fanciest but i like the pictograms. Especially relevant for CR are the pictograms of the cities famous buildings.

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Inspired by - South America

La Vuelta

Posted by rod - 26.04.2010

This packaging design was created by Santo “La Vuelta” is a”mate” herb, an infusion that is drunk in southern Latinamerica. In order to drink it, the herb is placed in a receptacle (the mate) where water is added and one drinks it with a special metal straw (bombilla).  It’s a very old custom which consists of everyone drinking from the same receptacle. One person drinks it at a time, and then passes it on to the next person. This action of drinking and then passing the mate along in a circle is called “la vuelta del mate” (‘the mate round’). The packs were designed using as reference the fabrics worn by the “gauchos” (Latin American cowboys) as ponchos. The designs come from the natives who inhabited this region in pre-colonial times. This “mate” herb was launched in Uruguay by The Coca-Cola Company and it rapidly became one of the brands with the most “top of mind” in the category.”

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Inspired by - Uruguay

Coat of arms of Uruguay

Posted by rod - 17.12.2009

Coat_of_arms_of_Uruguay

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Inspired by - Uruguay

Yacht Club Uruguayo

Posted by rod - 07.07.2009

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Yacht Club Uruguayo. Designed by Carlos Alonso

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