Australian Made is a organisation that promotes Australian products not only overseas but especially at home.

Adding on to a previous post I’ve done (Branding Australia) here are a few Tourism Australia posters which I’ve discovered.

Womans cycle shop Clarence St Cyclery commissioned I love dust to create an instore mural for their Sydney based cycle store.

“Cascade is Foster’s third-largest beer brand and is brewed in Australia’s oldest brewery at the base of Mount Wellington in Tasmania. The Cascade beer portfolio—made up of two premium beers (lager and light) and three craft beers (blonde, pale ale, and stout)—was fragmented and lacked visual consistency. Cascade’s portfolio volume was also dominated by Cascade Premium Light, which was competing in a declining market. On the whole, Cascade had lost relevance in the competitive premium beer category and needed to redefine itself as a more contemporary, unified brand.

Landor’s task was to create a new brand positioning and architecture for Cascade, allowing for the development of a clear master brand strategy that would be implemented across the portfolio. The challenge was to give Cascade a contemporary look and feel and to ensure that the brand continued to embody its uniqueness through all touchpoints. From Landor this required a deep understanding of—and passion for—the Cascade brand and premium beer category combined with a highly creative design strategy and execution.

From the heart of the brand essence—untamed soul—Landor and the Cascade team reclaimed the Tasmanian tiger as the leading icon for the brand. The tiger provided clarity for Cascade and a direction for all aspects of design—bottle and can graphics and structure, secondary packaging, guidelines, and point-of-sale and merchandising collateral. Portfolio alignment was achieved through a master brand approach that created a unified visual identity eliminating the brand’s fragmentation. Landor also used on-premise merchandise to lay the foundation for future brand building. In 2008, the design was recognized with an Australian Packaging Award.” via packagingoftheworld

Interesting video on how FutureBrand created the unforgettable tourism brand of Australia. via Nation Branding

Road kill is definitely a big part of Australia. According to the State of the Environment of Tasmania in 2009 there was an average of 1 animal every 3km in Tasmania. I guess the same figures count for the mainland. If you ever visit the Mindil Beach Sunset Market in Darwin you should check out the Roadkill Cafe. If you fancy you can taste some local specialties like Crocodile, Emu, Kangaroo, Possum, etc. Their motto is you kill it, we grill it. images via australiaproject.com, worldmotorbiketours

The Australia Dreaming Series can be bought at Perth Mint. Coins are quality 99.9% pure silver and and gold. the coins depicting images of Australian animals in the unique style of Australian Indigenous artist Darryl Bellotti.

The QVB refurbishment poster campaign was created by Frost. In 2008 Sydney’s prestigious Queen Victoria Building commenced a refurbishment program to enhance its’ heritage value and appeal as a world-class shopping destination.

Australian Institute of Architects identity

AGIdeas is an annual design conference held in Melbourne, Australia. It attracts over 2000 attendees. Each year student participants are invited to enter a competition where they must create a piece of work in response to a given quote. In 2004 it was “Before and After”. This entry simply placed the two sides of an Australian coin in opposition and in doing so commented on the injustices suffered by Aboriginal people since the white colonisation of Australia. It was awarded both the Collie Trust Award and the Fabrica scholarship. Designed by Yianni Hill via australiaproject.com