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Vintage South Africa poster. via outandaboutafrica

The identity of the Parliament of The Republic of South Africa was designed by switchdesign. Inspired by the countries coat of arms which has similar features like the shape and the sun on the top.

Never start a fight with a guy who has nothing to lose.

Rostile. A different type of uprising.

The Chicco. A testament to the power of no power.

Created by Ogilvy Johannesburg, South Africa “The Afropolitan offers a unique perspective of African business, lifestyle and culture from a truly indigenous point of view. It’s not about our relation to the West, it’s about our own story, that can finally be told in our own voice. It appeals to educated, bright people throughout the continent who are proud of their African heritage. In this brand campaign we have highlighted a few South African stories about apartheid. These are not the clichéd stories about poverty and oppression; they are the stories of triumph, only known by the people who lived them.” via adsoftheworld

“What’s to become of a celebrity-obsessed generation that’s forgetting its history?
The history of the struggle against Apartheid is a history of men and women who sacrificed everything for freedom. It is the story of people like Steve Biko and Albert Luthuli, Joe Slovo and Oliver Tambo. People who suffered brutality, exile, prison and in some cases paid the ultimate price.
It is their struggle and vision of a non-racial and democratic society that our new country is built on.

The Apartheid Museum exists as a monument to the rise and fall of apartheid. It chronicles a history we should forgive, but in so doing, never forget. Unfortunately, the museum is struggling to attract South Africans and particularly younger South Africans. So they asked us (TBWA\Hunt\Lascaris) for an advertising campaign to help get people interested in visiting the museum.

We had a suspicion that a lack of interest in the Museum was part of a larger societal problem. A mere sixteen years after the fall of Apartheid, our history and the lessons it can teach us were being systematically forgotten.  So we decided to expose the reality. And start a conversation. After all, the most important step in addressing a problem is knowing that there is one. So we took to the streets and interviewed our youth directly. We simply asked them to identify a series of famous people. First popular culture icons and lastly a famous anti-apartheid leader.
Our suspicion turned to reality. Over 86% of the people interviewed easily recognised the popular figures and failed to identify the South African anti-apartheid leader.

We turned these interviews into television, radio and viral adverts, to be launched on the days leading up to Freedom Day, a national holiday to mark our nation’s transition from apartheid to democracy.

We let the sobering truth of the interviews work for us. What is the consequence of this ignorance?
That a history forgotten is a future lost.”

Thanks for TBWA\Hunt\Lascaris South Africa for getting in touch.

The PPC cement bag is a laptop bag from South African. Created by Etsy sller TheWren. via Boingboing

Land Rover: Savannah created by advertising agency: Y&R, Johannesburg, South Africa. via ibelieveinadv.com

Opener for the 2010 FIFA world cup in South Africa, AXN TV. The animation was created by Dirk Rauscher.

Handrawn 2010 FIFA world cup poster created by Am I Collective

The ancestor of the vuvuzela is an instrument named Icilongo or Mhalamhala, traditionally made out of a kudu horn. A modern incarnation of that instrument, the KUDUZELA or also called Vuvuzela is now on the market. The 2010 World cup in South Africa is fast approaching and I guess this is going to be a great instrument for the football world cup. The Vuvuzela is a most important part of any soccer’s fans in South Africa. via vuvuzela.iplfan.co.za, vuvuzelaorchestra.co.za and sanparks.org