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South Korean rice wine packaging – Ahwang-ju
Posted by rod - 02.03.2015
“Uigwe” from Joseon Dynasty
South Korean design studio ContentFormContext created the Ahwang-ju rice wine packaging.
“Ahwang-ju is Korean traditional clear rice wine based on the original recipe from the Korea, 1000 years ago, restored by Haeng-sook Choi, the master of Miin brewery Korea. Tradition says that people in the royal court used to make Ahwang-ju quite often during the Joseon Dynasty. We researched “Uigue”, a collection of Royal Protocols of the over 500 year-long Joseon Dynasty, that both records and prescribes the major ceremonies and rites of the royal family. “Uigwe” inspired us to create labels illustrating the royal court ceremony.”
Illustrations inspired by “Uigwe”.
For the brand identity, we reconstructed Chinese & Korean characters.
Finished here? Then have a look at these.
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2 Comments (add yours?)
Really Beautifull.
Thanks for sharing.
Packaging stickers design is really nice. But this rice wine is healthy after drink it? Whatever the inside is but outside is really nice, i saw someone did tattoo on his hand like this.