Art and design inspiration from around the world – CreativeRoots

Inspired by - South Korea

South Korean rice wine packaging – Ahwang-ju

Posted by rod - 02.03.2015

South Korean rice wine packaging - Ahwang-ju

 

“Uigwe” from Joseon Dynasty

 

South Korean design studio ContentFormContext created the Ahwang-ju rice wine packaging.

“Ahwang-ju is Korean traditional clear rice wine based on the original recipe from the Korea, 1000 years ago, restored by Haeng-sook Choi, the master of Miin brewery Korea. Tradition says that people in the royal court used to make Ahwang-ju quite often during the Joseon Dynasty. We researched “Uigue”, a collection of Royal Protocols of the over 500 year-long Joseon Dynasty, that both records and prescribes the major ceremonies and rites of the royal family. “Uigwe” inspired us to create labels illustrating the royal court ceremony.”

South Korean rice wine packaging - Ahwang-ju1

Illustrations inspired by “Uigwe”.

South Korean rice wine packaging - Ahwang-ju2

For the brand identity, we reconstructed Chinese & Korean characters.

South Korean rice wine packaging - Ahwang-juSouth Korean rice wine packaging - Ahwang-juSouth Korean rice wine packaging - Ahwang-ju5South Korean rice wine packaging - Ahwang-ju6South Korean rice wine packaging - Ahwang-juSouth Korean rice wine packaging - Ahwang-ju8South Korean rice wine packaging - Ahwang-ju

Finished here? Then have a look at these.

No related posts.

1 Comment (add yours?)
  • From: Ana
  • Sep 14, 2016

Really Beautifull.
Thanks for sharing.

What’s on your mind? Join or create a discussion.

FEATURED CREATIVES