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Inspired by - South Korea

Miin – Korean traditional rice wine

Posted by rod - 27.01.2015

Miin - Korean traditional rice wine1

Miin is a Korean traditional rice wine brewed at Paju. The label design was inspired by old maps from the Joseon Dynasty that incorporated Chinese characters. “Miin” means beautiful woman in Korean therefore the Seoul design agency ContentFromContext created sophisticated curved lines to make it more feminin.

Miin - Korean traditional rice wine2Miin - Korean traditional rice wineMiin - Korean traditional rice wine3  Miin - Korean traditional rice wine1Miin - Korean traditional rice wine1Miin - Korean traditional rice wine10Miin - Korean traditional rice wine8Miin - Korean traditional rice wine1Miin - Korean traditional rice wine1Miin - Korean traditional rice wine6Miin - Korean traditional rice wine1

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2 Comments (add yours?)

Such wonderful, conceptual, minimal, thought-provoking work! Really strong brand consistency (line-based, true to the logotype), but also really revolutionary design. Really, amazing!

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