Inspired by - China
Ancient way of packaging rice in China
Posted by rod - 03.12.2014
Digging out ancient ways of doing things is not only popular in some cases but can also be more environmentally friendly. Quian’s gift rice was inspired by the ancient way of packaging rice in China. The packaging was created using plant fiber envelope that is made by local paper-makers and serves as the canvas for the design. Chinese design studio Pesign design chose to use indigo which is also used in the region to dye clothing, for printing the information on the packaging. They used traditional symbols that are applied by hand. By the looks of it they used block printing.
Pesign design won the Platinum Pentaward 2014 for best of the category food.
1 Comment (add yours?)
When you think about it, that’s got to be the right anrswe.