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Inspired by - Peru

Peruvian Restaurant and Pisco bar brand identity

Posted by rod - 10.11.2014

Peruvian Restaurant and Pisco bar brand identity

Having been frustrated that Peruvian cuisine was almost unknown in the UK, Martine Morales made it his challenge to get the tastes of Peru out there. Hens the Peruvian restaurant Ceviche was born, which is situated in Soho, London. The restaurant also its own Pisco bar which makes Peruvian cocktails. For those who don’t know the name Ceviche is a seafood dish, popular in the coastal regions of central and south America and its origin lies in the area of present-day Peru.

With the help of interior designer “Schneider Designers” and London’s small multi-disciplinary design studio “Here design” the restaurant came alive. Here Design took care of the branding, signage website and not to forget the Cheviche’s own cook book which got featured in the  1014 D&AD book.

The Ceviche and Pisco Bar resembles a cool fish market bar. Zinc walls and the bartop references fish scales, simple white tiles bring the fish market to life, the red wooden bar resembles the wooden boats used to bring freshly caught fish into Lima’s busy Chorrillos port and carefully chosen Lima industrial retro lighting gives you the feel you are taken back in time. A designed tiled mural brings Lima’s bustling markets to mind. This is also a place to show some of what Ceviche offers including dishes, drinks and values including Vinos, Causas and “Aqui se cocina con cariño” – here we cook with love and care.

Our main restaurant is designed with the neighborhood of Barranco in mind. Barranco is Lima’s Soho. It is a bohemian place where writers, musicians, poets and artists hang out and live. It is where the communist party of Peru was formed, and Peru’s best songs were written as well as a place to eat, drinks and have the best conversations.”

The restaurant also features a Peruvian Hero wall which celebrates key Peruvians in important moments of their lives. There is also a changing collection of framed posters that represent moments in time of Peruvian ate and culture.

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