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Taj Vivanta illustration set

Posted by rod - 29.09.2014

Mumbai based illustrator Lokesh karekar had the honour to create a set of eight illustrations for the Taj Vivanta – Luxury hotels.

These works were orchestrated to cover all the activities in and around various Taj Vivanta Properties in one strong symbolic element. Each illustration represents a particular property and depicts indian culture in a simple and contemporary way.

Each illustration piece is created in a unique style which reflects the essence of the location of the hotel. For example, the Jodhpur ‘Vintage Car – illustration’ was influenced by mirror work from Rajasthan. ‘Diya’ visual was influenced from the installation of 1000 lights in the Kumarakom hotel.

‘Banana Leaf’ of Coimbtore was influenced by the south indian Rangoli style.

The task was to visualize each activity in a minimalistic, simplistic manner and creating a balanced composition of elements. The detailing of the elements makes the series engaging and interesting to look at.

If you like Lokesh work check out this excellent ChaiTime tea label illustrations.


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