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Duke of Delhi packaging design

Posted by rod - 26.09.2014

Duke of Delhi packaging design6

London based design agency Bright Green Brands created this lovely packaging design and visual identity for the Duke of Delhi, mixing the rich culture of India with a hint of Britishness. The illustrations where created by Vanessa Wright

Barney Bryant has the following to say about the process:

“While pondering on the new identity I wondered who the Duke of Delhi might be: Was he an Englishman in India, or an Indian in England? And how would he travel? I decided that a horse-drawn royal carriage would be suitable in Britain or, if in India, then by royal elephant. Seeing my sketches in front of me, it just suddenly seemed the most obvious thing to do – put the two together, mixing the eccentricities of both cultures in one simple logo.”

Having had success with the biscuit packaging, Bright Green Brands where asked to create a new product – Delhi Mix – a Bombay mix with a quirky British twist, packaged in ‘tif in-style tins.

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via thedieline

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