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Inspired by - Pacific Islands

New brand identity of the islands of Tahiti

Posted by rod - 12.08.2014

New brand identity of the islands of Tahiti

When ever I hear Tahiti I think of lush islands with easy going people and superb coral reefs. In addition I think Haiti for some reason and there the confusion starts. Where is Tahiti and where is Haiti. The two countries are thousands of miles apart, Haiti is next to Cuba and Tahiti is in the middle of no where between South America and Australia, below Hawaii. It is also known as French Polynesia. To get their storey across, the Tahiti Tourism office asked Futurebrand (Australia) to re design the new brand identity of the islands of Tahiti.

For an untrained eye you might think what have they changed and why. The new logo isn’t visually that far apart from the old one. But the slight changes in my eyes make a big difference. First of all they inverted the colours making the background white and the logomark blue, secondly they centred the text “The islands of” and thirdly the lettering on the wordmark has become more playful. But most importantly the “H”

McNeill said. “The meaning behind the considered treatment of the ‘H’ announcing ‘Hiti’ is very symbolic to the Tahitians as it means ‘gateway’, depicting the variety of multiple islands that comprise the entire territory of French Polynesia and forming the frontiers of the destination.”

To give it even more personality and strengthening the already embedded thoughts of potential visitors they created flower motifs. These motives are placed around ads, brochures, etc.

Click here for more Pacific islands inspired art and design.

via brandnew

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