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Ouzo packaging design – taste of Greece

Posted by rod - 18.06.2014

Ouzo packaging design - taste of Greece

Greek design agency Dolphins // Communication Design recently developed the packaging design for the Ouzo Mitilini. The agency was commissioned to design five bottle, each featuring a different illustration that embodies Greece.

“The design aims at the differentiation from the competition in the field of souvenirs. Ouzo is one of the defining drinks of Greece, to a point that it is now deemed to be a stereotypical choice. This is the reason why images and symbols which are closely connected to the Greek tradition and culture were used. The tone of the illustration, although inspired by the ancient black-figured vessels, maintains an alternative and vivid code of aesthetics.”

via thedieline

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2 Comments (add yours?)
  • From: Stas
  • Jul 04, 2014

Fun Greece design – love their humor. Would love to visit that sunny country

Super cool — definitely a fun re-imagination of Greek vase design. It’s quite quirky, the typography is very youthful. I’d be keen to see how this evolves with their brand identity in the evolving market.

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