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Swiss papercutting art applied on Cailler chocolate packaging

Posted by rod - 11.02.2014

Swiss papercutting art applied on Cailler chocolate packaging

Premium Swiss chocolate manufacture Cailler commissioned Swiss artist Ueli Hofer to create a some what different packaging design for Cailler’s Ambassador range. Ueli is a master of the ancient Swiss folk art of papercutting called “Scherenschnitt” in German. Instead of taking beautiful pictures of chocolate which are at the end Photoshoped he took his scissors and a cut out typical swiss motives such as cows, trees and motives in addition to the Maison Cailler building. The end result is a beautiful paper cut packaging design that definitely pops out from the shelf, I guess thats why I found it back in Geneva airport. Check out these two project for more papercutting inspiration. Swiss dark side, and Swiss Hot Chocolate packaging.

 Swiss papercutting art applied on Cailler chocolate packaging

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