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The story of New Zealand’s Matua winery

Posted by rod - 05.11.2013

The story of New Zealand’s Matua winery

The story of New Zealand’s Matua winery began with a vision by Bill and Ross Spence to revolutionise the New Zealnad wine Industry back in 1969. Now the winery produces 16 different wines from Souvignon Blanc to Chardonnay.

Matua means “head of the family” in Maori, and thus the logo symbol features a stylised tattooed Maori head. The word mark is a simple serif typeface which is slightly altered in the letter “A” to incorporate the Koru fern feature. This feature can be often see in Maori tattoos, art or even on the Air New Zealand symbol.

This simple but distinct Maori feature was also applied onto the quirky heading font which the winery uses for communication purposes.

New Zealand artist and graphic designer Greg Straight who we featured not long ago for is Chelsea Golden Syrup packaging, created the artwork which was used as wallpaper for point of sale and advertising materials on an international campaign.The story of New Zealand’s Matua wineryThe story of New Zealand’s Matua wineryThe story of New Zealand’s Matua wineryThe story of New Zealand’s Matua winery The story of New Zealand’s Matua wineryThe story of New Zealand’s Matua wineryThe story of New Zealand’s Matua winery The story of New Zealand’s Matua winery The story of New Zealand’s Matua winery

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