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Inspired by - Malaysia

HashTag Hey Penang

Posted by rod - 22.11.2013

HashTag Hey Penang Malaysia

 

HashTagHeyPenang is a self initiated project & Tourism Campaign by Zachary Khoo to promote Penang! Zachary believes that the Malaysian island of Penang has more to offer than just its famous Georgetown and variety of food.

 

His approach was to create a graphic and illustrative visual language that is bold, fun and aims at enhance Penang’s tourism.

 

As the post title kind of mentions, the tourism campaign is built around the idea of social media. In addition to the campaign identity, a pop up photo booth was placed around the city, to encourage tourists and locals to share their pictures/videos of Penang on the Social Network with Hash Tag Hey Penang.

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