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Inspired by - Brazil

Star Brasil packaging design

Posted by rod - 03.10.2013

Star Brasil packaging design

Star Brasil is designed as an authentic and innovative iconic premium bottle, which synthesizes by shape, volume and color the essential features that define the cultural identity of Brazil:
– Brazil as the Unity of Diversity or a joyful syncretic culture
– Brazil as the coexistence of Past and Present, of Tradition and Modernity – Brazil as an anthropological and ethnographical Mosaic
– Brazil as a Harmony between Nature and Civilization, Religiosity and Science StarBrasil fully expresses in a stylish neo-pop syncretic manner the gathering of Old and New brazil-ness.

Designed by Radu Carnariu and alexandra Ghioc

Star Brasil packaging design
StarBrasil – the urban Mosaic
Main Conceptual Tags
– Brazil as the Unity of Diversity or a joyful syncretic culture
– Brazil as the coexistence of Past and Present, of Tradition and Modernity
– Brazil as an anthropological and ethnographical Mosaic
– Brazil as a Harmony between Nature and Civilization, Religiosity and Science

Star Brasil packaging design
Concept Bottle
– sources of inspiration: the Flag of Brazil, the Seal of Federal District, the percussion instrument Caxixi, the indigenous geometrical patterns, the urban Mosaic
– style: Polygonal Fusion

Storyline
-designed as an authentic and innovative iconic premium bottle, StarBrasil synthesizes by shape, volume and color the essential features that define the cultural identity of Brazil
-its brazil-ness emerge from the masculine/feminine volumetric dynamic harmony and the invigorating chromatic resulted by quoting, adapting and combining various Brazilian emblematic images, symbols, shapes or cultural products and crafts
-the basic shape of the bottle generally evokes the Seal of Federal District, the indigenous geometrical patterns, but also a polygonal eponymous of the traditional caxixi
-the diamond shaped body of the bottle is inspired by the Brazilian flag rhombus, the very symbol of mineral wealth and prosperity
-on both rhomboidal sides of the bottle there are embossed mosaic shaped polygonal contours and surfaces which provides a new and ingenious method of labeling.

Star Brasil packaging design
Concept Label
– sources of icons inspiration: Brazilian crafts, fruits, instruments, Brazilian iconic buildings, Brazilian literature, Brazilian traditions, customs and sports
– style: Minimal HardEdge,neopop

Storyline
-inspired by the Brazilian flag yellow rhombus, the labeling areas suggest through the depths of the polygonal outlines a dynamic mosaic with a dominant blue circle in the middle, symbol of unity in diversity
-on almost each embossed surface determined by these outlines is printed a specific icon with a brief story behind.
-the main labeling concept was to generate through a random composition of specific Brazilian icons the impression of social and cultural wholeness
-this plenitude of icons gathered around the blue circle where the logo StarBrasil centers the global perception is a visual metaphor for Brazilian multi-layered historical civilization, an unique mosaic society.
Conclusion
Through the dynamic and creative interpretation of these motivational sources of inspiration and the vivid conceptual process in designing this both cultural and industrial product, we can conclude that StarBrasil fully expresses in a stylish neo-pop syncretic manner the gathering of Old and New brazil-ness.

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via packagingoftheworld

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