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San Francisco Chamber of Commerce identity

Posted by rod - 11.10.2013

San francisco camber of commerce logo

This month the San Francisco Chamber of Commerce unveiled their new logo and brand identity. The new logo which was created by US designers Primo Angelia and Stapley Hildebrand features a characteristic “C” symbol. This symbol is made up of many small icons such as the golden gate bridge and the iconic tram, together they are meant to symbolise the city’s diversity.

“The Chamber’s vision and brand iden­tity is cen­te­red on the prin­ci­ples that mat­ter most to San Francisco’s busi­ness com­mu­nity and the eco­nomy – con­nec­tivity, inno­va­tion and collec­tive action.”

In addition to the logo identity also received a tagline “Our City. Your Business.” the meaning behind the tagline is to convey the Chamber’s two-pronged mission to serve the interests of business and San Francisco.

via ci-portal

San francisco camber of commerce logo

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2 Comments (add yours?)
  • From: Diana
  • Oct 20, 2013

What really struck me, other that the beautifully designed logo, is the typo in the article heading :)

  • From: rod
  • Oct 23, 2013

Thanks a lot Diana

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