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Inspired by - Arabia

Habibis – Arabic-Mexican fusion taqueria identity

Posted by rod - 29.10.2013

Located in San Pedro Garza Garcia, Mexico, Habibis is a fusion restaurant between Arabic and Mexican. The taco stand approached Anagrama to create a brand identity that adapts stylised Arabic calligraphy to a typical Mexican street setting.

“Deep research and careful understanding of the Arabic alphabet was needed to design, using calligraphic pens and special brushes, the various words and signage in both Arabic and Latin. The custom type is accompanied by Gotham, a gentle and neutral typeface that would allow the bespoken logotypes to stand out above everything else. The pattern is based on traditional keffiyeh (a Middle Eastern headdress fashioned from a square scarf) and gorgeously intrinsic mosaic patterns.”

I quite like the identity but I miss the Mexican influence in the identity after all thats what makes the place unique

Habibis - Arabic-Mexican fusion taqueria identity Habibis - Arabic-Mexican fusion taqueria identity Habibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identity Habibis - Arabic-Mexican fusion taqueria identityHabibis - Arabic-Mexican fusion taqueria identity

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1 Comment (add yours?)
  • From: David
  • Oct 27, 2015

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