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Inspired by - Mexico

Corona Day of the dead packaging design

Posted by rod - 22.10.2013

Corona Day of the dead packaging design

Mexican brewery Corona is celebrating this years Day of the Dead with a limited edition can. The cans are inspired by traditional Mexican sugar skull designs which were designed by Zulu Alpha Kilo.

“Despite the melancholy name, Day of the Dead is actually a salute to life, said Shane Ogilvie, executive creative director at Zulu. The artwork is meant to reflect that message, as well as continue the theme of the campaign.”

Day of the Dead is a Mexican holiday which takes place every year on November 1st and 2nd.. The day focuses on celebrating the lives of friends and family members who have past away, which traditionally includes honouring the dead with sugar skulls, flowers and food.

Corona Day of the dead packaging design Corona Day of the dead packaging designCorona Day of the dead packaging designCorona Day of the dead packaging design

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