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Inspired by - England

Old Guard british beer packaging design

Posted by rod - 11.06.2013

Old Guard british beer packaging designOld Guard british beer packaging designOld Guard british beer packaging design Old Guard british beer packaging design Old Guard british beer packaging design

 

As the name and the packaging design already hint the Old Guard is a is a British inspired beer. Most people who have visited Buckingham palace or have read about London have come across the Queen’s Guard’s. The guards are easily identified by their black bearskins, red uniforms and emotionless face expression. Russian design agency Viewpoint worked on the visual concept of the English beer which is meant for the Russian Market. The taste of each beer is differentiated by the form and colour of the moustache, giving each packaging a different distinction and character. Whilst the design represents an british age-old tradition the aluminium can add’s the modernity.

Check out the Pingo Doce sauce packaging which also feature Queen’s Guards

 

via packagingoftheworld

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