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A fresh take on sushi – Maki-San

Posted by rod - 09.04.2013

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A fresh take on sushi

Singapore’s first DIY sushi restaurant Maki-San has an absolutely fabulous visual identity and brand. It’s colourful, diverse, and engaging. Design studio Kinetic had the honours to create the identity which received a bunch of awards.

Kinetic also came up with the restaurants name Maki-San. The word “San” roughly translates as “misteter” or “Missus” in Japanese and by using this suffix, each Maki could be uniquely personified. The logo is made up of emoticons commonly used in Japanese pop culture.

The visual identity has endless possibilities, using the hand-drawn illustrations of ingredients such as avocados, prawns, cucumbers. These ingredients are composed into patterns, and are Maki-San’s main visual element, which were applied throughout the consumer experience, from the packaging to the business cards.

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[…] And now for something completely different and totally cray-cray: For Singapore based sushi spot Maki-San, local design firm Kinetic created an intense array of patterns based on sushi ingredients that help offset the otherwise quiet, hand-written logo. Not pictured here but shown at the More link are illustrations of anthropomorphic versions of sushi ingredients, giving the whole thing a slightly surreal touch but that somehow feel perfectly natural given the energy of the identity. Do visit the Maki-San website, it’s a trip. [More] […]

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