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Inspired by - Pacific Islands

Ohana by Hawaiian livery design

Posted by rod - 27.02.2013

ohana by hawaiian livery design by sigzane

Hawaiian Airlines is starting up a new regional airline called Ohana by Hawaiian which is going to connect the islands of Moloka‘i and Lana‘i. “Ohana”, which means family, communicates the mission of the new airline: bringing people together and the communities of the Hawaiian archipelago. The airlines design was created by renowned Hawaiian designer Sig Zane and his son Kuha‘o who used traditional Kapa fabric print elements on the airline livery. The concept was to use three different patterns, each interpreting their own meaning:  piko, representing ancestor and progeny; manu, representing both a bird in flight and the prow of a canoe, the traditional form of migration; and kalo, representing family, that were masked within shapes that come from the flight routes. This design was placed onto the tail of the ATR42 turboprop aircraft tail fins. Apart from the tail fin design the airline also received a logo.

ohana hawaiian pattern design by sigzane

The piko symbol is derived from patterns seen in braided ti leaves.

ohana hawaiian pattern design by sigzane

The manu symbol is derived from the shape of a bird in flight.

ohana hawaiian pattern design by sigzane

The kalo symbol is derived from the shape of a taro leaf.

ohana by hawaiian livery design by sigzane

ohana by hawaiian livery design by sigzaneohana by hawaiian livery design by sigzane

via BrandNew

 

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