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Inspired by - Greece
Athene Noctua wine packagingPosted by rod - 01.02.2013
Although the Noctua wine is produced on the small Turkish island of Bozcaada it’s label was inspired by its neighbours Greece and Italy. The Athene Noctua wine packaging label was created by US designer Mehmet Irdel.
“In Greek and Roman mythology, Athene Noctua (or little owl) is the symbolic owl of Athena or Minerva, respectively. Often referred to as the “owl of Athena” or “owl of Minerva”, it accompanies Athena in Greek myths, seen as a symbol of wisdom because the owl is capable of seeing even in the dark and of vigilance because the owl is awake at night.
As Athene Noctua is a resident of Bozcaada (or Tenedos in Greek), a Turkish island off the Aegean cost of Turkey, the name “Noctua” was a good fit for a wine that comes from the breezy hills and fertile soil of Bozcaada.
The logo mark was inspired by the little owl imagery on the Athenian Owl coins that were minted in Athens and used throughout ancient Greece.”
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