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Inspired by - India

Indian wood block shop identity

Posted by rod - 24.01.2013

Indian wood block shop identity designed by Joanna Waterfall Indian wood block shop identity designed by Joanna Waterfall Indian wood block shop identity designed by Joanna Waterfall Indian wood block shop identity designed by Joanna Waterfall Indian wood block shop identity designed by Joanna Waterfall Indian wood block shop identity designed by Joanna Waterfall

Indian wood block printing has been around for thousands of years and In recent years this ancient traditional technique has become popular over in the west. Sisters Lily and Hopie Stockman came up with the idea to create the Block Shop while over in Bagru, India and got in contact with designer Joanna Waterfall to created the logo.

The logo was inspired by a photo of a wood block with the Chhipa family flower, which is called a bhuti, that had been in the master printer’s family for over 100 years. For the team it was important that the logo would be appreciated by the people of the united states and had a sense of Indian culture attached to it. In addition they wanted something that could be stamped and would complement the uniquely handmade scarves.

If you fancy known more about the process, I posted up a great video a few years ago here.

Via. designworklife

 

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1 Comment (add yours?)
  • From: Swati
  • Feb 04, 2013

The identity is simple and direct. The technique of imprinting the logo might be okay with a ream of fabric though not sure if the same “imprint” works for a finished product (for me it spoils the entire look of a beautiful silk scarf) :(

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