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Inspired by - Italy

Rummo – Italian pasta packaging design

Posted by rod - 25.12.2012

Rummo - Italian pasta packaging design creatd by Irving & coRummo - Italian pasta packaging design creatd by Irving & coRummo - Italian pasta packaging design creatd by Irving & coRummo - Italian pasta packaging design creatd by Irving & coRummo - Italian pasta packaging design creatd by Irving & coRummo - Italian pasta packaging design creatd by Irving & coRummo - Italian pasta packaging design creatd by Irving & co

Rummo is a family owned pasta business from Benevento, Italy with more than 160 years of history. London based design studio Irving & Co had the honours to redesign their packaging range which strengthened Rummo’s market position. The new design captures the Italian flair, local quality and heritage.

“Their philosophy “Metodo Lenta Lavorazione” extols the virtues of taking time to make things properly. This vision is articulated through all levels of the brand from the simplicity and honesty of the logotype through to the tactility and texture of the brown cartons and paper bag based packaging used for the Leggendarie range.”

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