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Inspired by - Thailand

Thai bistro identity – Kha

Posted by rod - 22.11.2012

The Kha Thai bistro identity is not only beautifully designed but it also tells a part of Thailand’s history.

“Kha is a casual bistro serving authentic Thai food including home-cooked selections from the chef’s family recipes and a collection of innovated modern interpretation of Thai Food. Taking cue from the modernization of the classic Thai cuisine, the brand looks to the era of Kings Rama IV and Rama V – the former welcomed westernization in Siam while the latter who had a full western education took the nation to modernization. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. The restaurant is positioned to be atypical from the usual Thai eateries, it is classy and elegant with removal of the superfluous stereotypical Thai ornamental elements.”

Designed by Foreign Policy

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