Art and design inspiration from around the world – CreativeRoots

Inspired by - South Africa

African Pride

Posted by rod - 26.11.2012

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Transforming  African Pride into a national Brand

With trends indicating that South African consumers are celebrating their heritage with their choices of trusted local brands, our client needed to react and take advantage of this trend.

Nothing makes us feel more rooted to our heritage than carving a slice of biltong or sharing a stick of droewors. It was based on this that we created a brand that links to our culture and the unique South African social outlook. We developed a name, logo , packaging and point of purchase stands for the brand. Soon after the launch of the brand, customer curiosity peaked and sales have been soaring along with national pride. Created by

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