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New Zealand post packaging design

Posted by rod - 31.10.2012

New Zealand post packaging designNew Zealand post packaging designNew Zealand post packaging designNew Zealand post packaging designNew Zealand post packaging design

New Zealand design agency Designworks developed both the simplified system and packaging design for the NZ Post Simplified Sending.

“The agency commissioned contemporary Maori artist Ngatai Taepa to created a series of illustrative artworks depicting Kaitiakitanga. The kaitiaki is a Maori symbol of guardianship – fitting for a business entrusted with objects of value and significance every day. Use of an iconic black & white colour scheme adds to the cultural resonance of the range.

The result is a clear sense of functionality, accessibility and distinctiveness. The illustrative detail offers an unusual contrast to the utilitarian postal aesthetic – the illustrative and typographic combination and layout neatly mirrors that of a postage stamp, cleverly communicating the combined box and delivery tariff.”

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