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Fiji airways new livery design

Posted by rod - 24.10.2012

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“The distinctive Teteva Masi, designed by renowned Fijian Masi artist Makereta Matemosi, is at the heart of the new brandmark revealed last month. Featured prominently at the center of the airline’s new brandmark and on the tail of the new aircraft, it represents the friendliness of Fijians’ and their deep caring nature.”

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Exterior motifs: “Makare communicates the new ‘Fiji Airways’ name by evoking the allure of clear water flowing on a white sandy beach. The Rova symbol symbolizes the warm greeting Fijians extend to visitors.”

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Interior motifs: “The Qalitoka motif shows a unity of people to one mind set in executing a given task, while the Kaso Masi represents the canoe that carries villagers, farmers, fisherman and carpenters together for the success of the villages.”

 Fiji airways new livery design

As mentioned a few months ago in the “Rebranding Fiji Airways“, everyone dreams of visiting Fiji. Seeing the new livery design of Fiji Airways makes me want to go there even more. As the CEO said:

“We knew the exterior design needed to be just as distinctive, unique, and true to Fiji. Our mission was to create a proud symbol that would stand out at some of the world’s busiest international airports, a symbol that would allow us to become the very best ‘Flying Ambassador’ that Fiji could ever have,” said the airline’s CEO.”

“On the aircrafts’ exterior, three Masi motifs will represent ‘Fiji Airways’. The distinctive Teteva symbol designed by renowned Fijian Masi artist Makereta Matemosi, is at the heart of the new brandmark revealed last month. Featured prominently at the center of the airline’s new brandmark and on the tail of the new aircraft, it represents the friendliness of Fijians’ and their deep caring nature. The Rova motif, on the aircraft engine, symbolises the warm greeting Fijians extend to visitors, while the Makare motif, which appears around the border of the Teteva on the tail, evokes the allure of clear water flowing on a white sandy beach.”

Press Releace

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