Art and design inspiration from around the world – CreativeRoots

Inspired by - Japan

Yo sushi baggage claim

Posted by rod - 08.08.2012

Yo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airportYo sushi baggage claim creative idea at the airport

What do you get when you take the Japanese Kaiten concept and place it into a baggage claim conveyor belt at a Airport? You get the perfect advertising idea for Yo Sushi. London based creative design studio WrightObara came up with the brilliant concept for the restaurant chain.

Here is Tom Buch‘s explanation of the project process:

“I wanted to explore the potential for design and adaptation of the Yo Sushi brand. Their brand is playful, scattered with quirky characters and colour. I think a strong, bold illustration style could help solidify their ideals. More colour, more imagination and more fun. 

I started the process by modelling one of their in house characters, a japanese girl. Inspired by her I started drawing, and developed this Illustration style. A bold and playful world of sushi. I then digitally painted my illustration and broke it down into planes before bringing it back into the 3D software.

At WrightObara we came up with a concept/opportunity. They have restaurants situated in airports, we saw the potential for advertising on the tracks of the baggage claim. The concept was to mimic a sushi carousel. I produced an animation and a working carousel with the dynamics engine in Cinema 4D.”

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