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Redesigning Hong Kong’s Tai Cheong Bakery

Posted by rod - 16.08.2012

Redesigning Hong Kong's legendary Tai Cheong Bakery http://creativeroots.org/2012/08/sri-lankan-photography-inspiration/http://creativeroots.org/2012/08/sri-lankan-photography-inspiration/http://creativeroots.org/2012/08/sri-lankan-photography-inspiration/http://creativeroots.org/2012/08/sri-lankan-photography-inspiration/Redesigning Hong Kong's Tai Cheong BakeryRedesigning Hong Kong's Tai Cheong BakeryRedesigning Hong Kong's legendary Tai Cheong BakeryRedesigning Hong Kong's Tai Cheong BakeryRedesigning Hong Kong's Tai Cheong Bakery

Redesigning a product or brand which is legendary is very designers dream.

Chinese design agency Pointblank design were given exactly that task. The Tai Cheong Bakery one of Hong Kong‘s legendary bakery’s, famous for their Chris Patten and egg tart received a updated brand identity and product packagings. With the launch of the new visual identity Tai Cheong also extended it’s product range into different categories from traditional Cantonese snacks to drinks.

 

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