Art and design inspiration from around the world – CreativeRoots

Inspired by - Canada

Know Canada

Posted by rod - 02.08.2012

Know Canada, rebrandingKnow Canada, rebrandingKnow Canada, rebrandingKnow Canada, rebrandingKnow Canada, rebrandingKnow Canada, rebrandingKnow Canada, rebrandingKnow Canada, rebranding

What do you know about Canada? Maple syrup, beavers and hockey are some of the most known stereotypes of Canada. But what about the things that most people don’t associate with the country but are a big part of it?

Bruce Mau Design together with Studio 360 and Kurt Andersen took on the challenge to rethink how Canada appears in the World. The team came up with a brand campaign called “Know Canada”, which utilizes the canadian flag and its two red stripes. The flag is placed onto various Canadian imagery, creating a new identity free of its traditional clichés.

Finished here? Then have a look at these.

No related posts.

What’s on your mind? Join or create a discussion.

FEATURED CREATIVES