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Inspired by - Burma

Branding the Burma Emporium

Posted by rod - 20.08.2012

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Burma (Myanmar) is taking the next step towards Branding. The Burma Emporium will be one of the first brands selling Burmese goods to the western world.

“Burma Emporium’s mission: To highlight to the western world the value of Burmese traditions, skills, craftsmanship & artistry. We do this bycurating a range of professionally presented products. We select our products for their authenticity and uniqueness, but also hope they offer clues as to Burma’s intriguing history and optimistic future”

Ho Chi Minh based graphic designer Scott Lambert and illustrator Andrew Denholm created the branding of the Emporium. The project involved some basic research, brand strategy, followed by brand development, design territories, and then guidelines.

“The brand is based around authentic Burmese cues within the brand mark, typography, and wallpaper. The repeated pattern was influenced by a colonial era Burmese Wallpaper found in the British Museum. 

Andrew recreated it in his own brilliant style, and added a few hidden charms within the pattern – there are 5 spot them if you can. Zee Kwet owls, the silhouette of  the country, a thanaka painted face, a traditional Burmese chess piece (Knight riding an elephant), a temple from Bagan.”

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