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Zeri Crafts brand identity

Posted by rod - 11.07.2012

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The brand identity for Kuwaiti’s interior and crafts producer Zeri Crafts was developed by Barcelona designer Rocío Martinavarro. Zeri’s visual identity reflects traditional Middle Eastern patterns that are present in the Arabian Gulf’s rich materials. 

With it’s golden brand identity and traditional Bedouin hand-crafted textiles, scarves, and home-ware products I am convinced it will have a great impact.

 Rocío has the follow to say about the visual identity.
Bilingual visual identity for Middle East brand Zeri Crafts, a company that aims to reinterpret the richness of the Gulf handicrafts with its homewares. The name Zeri refers to the fine gold thread that embellishes the region’s typical gowns. The visual identity presents gold motifs inspired by Sadu Bedouin weawing in new delicate way, as in weaved with zeri thread. The modularity of the elements is constructed with half-square triangles, from the Z of the symbols to all the patterns. Special care was put in the typography to achieve equal visual weight in both the Latin and Arabic logotypes.”

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