Art and design inspiration from around the world – CreativeRoots

Inspired by - Australia

From tourist to traveller – Australia

Posted by rod - 04.06.2012

From tourist to traveller, Azonzo travel Australia map

“From tourist to traveller” is an advertising campaign for the Italian travel agency Azonzo travel. The message is that there is much more to experience than boomerangs in Australia. People arrive as tourists, expecting a stereotypical travel experience but transforms into travelers who encountered more than expected.

Check also out the Cuban campaign

Designed by Young & Rubicam

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