Inspired by - China
Year of the dragon – Nike air jordan
Posted by rod - 17.05.2012
Nike created a limited edition Air Jordan packaging design for the Year of The Dragon, in collaboration with British designer Ginger Monkey. Ginger Monkey created the packaging artwork and later on his designs got incorporated into the shoe design, bag, some apparel, and a few more things to come. The design incorporates traditional Chinese inspired art such as the dragons, symbols and the colours red and gold
“I was challenged with creating a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so I needed to create artwork that could expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.”
If you like this design you might like this Chinese inspired Nike Clot Air Force 1 packaging design.
Finished here? Then have a look at these.
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Nike produit en italie
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Nike – Federation of Colours
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Chinese packaging design – A wisp of tea
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Johnnie Walker, Year of the dragon packaging design
