Art and design inspiration from around the world – CreativeRoots

Inspired by - India

Koolfoam Mattress: Lullaby (India)

Posted by rod - 15.05.2012

Indian advert for Koolfoam Mattress Prints Lullaby babyIndian advert for Koolfoam Mattress Prints Lullaby babyIndian advert for Koolfoam Mattress Prints Lullaby fatman

Soft mattresses for sound sleep is the latest slogan for Indian mattress producer Koolfoam. Their latest print campaign called “Lullaby” was created by Mumbai ad agency Rediffusion Y&R.

The adverts which feature a baby, a grandma and a fatman asleep are beautifully illustrated in an indian style. Around the three characters there are tiny people in typical Indian costumes who take care of their sleep: they are singing and playing lullabies for the baby, dancing for the grandma and feeding the fatman.

 

Finished here? Then have a look at these.

No related posts.

What’s on your mind? Join or create a discussion.

FEATURED CREATIVES