Art and design inspiration from around the world – CreativeRoots

Inspired by - Mexico

Indio Cerveza

Posted by rod - 14.05.2012

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Mexican beer (cerveza) brand Indio had their brand identity redesigned, introducing a new logo and packaging design.

Originally Indio was called Cerveza Cuauhtémoc after the sixteenth-century Mexican emperor back in 1893. But amongst consumers the beer was called Indio,consequently in 1905 the beer renamed itself.

London based Bulletproff was in charge of the redesign, this is what they have to say about the project.” Getting our Mexican on… researching the brand’s Mexican roots, deconstructing the brand identity and stripping away the unnecessary noise to find our Indio hero again. The Sunstone inspired brand identity takes its inspiration from Aztec calendars – embedding elements of discovery within the dial, each icon represents a different product, brand or consumer truth. Cuauhtémoc takes a confident new stance illustrated in the bold colors of the Mexican flag. While not forgetting the rich Indio brand heritage, the new identity conveys a progressive spirit, inspiring consumers to search for things that are not instantly identifiable — “La cosa es buscarle” (the point is to search).” via underconsideration

 

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