Inspired by - Japan
Japanese Yebisu beer packaging design
Posted by rod - 14.02.2012
Yebisu beer is on of Japan’s oldest beer brands, first brewed in Tokyo in 1890. Yebisu represents the Japanese god of Happiness, luck and fisherman.
Created by design student Jin Fujiwara at the Academy of Art. Jin wanted to redesign Yebisu because it wasn’t a popular japanese beer brand such as its competitors Asahi and Kirin.
The main characteristic of the beer label is the smiling Yebisu who hopefully will stick in people minds. The secondary design elements such as the fishing rod and fish have become less prominent, which I feel are important elements to tell the brand story of Yebisu brand.
What do you think about the Yebisu beer packaging?
