Art and design inspiration from around the world – CreativeRoots

Inspired by - China

Chinese Restaurant brand identity

Posted by rod - 22.02.2012

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From all the brand identities of Chinese Restaurants I’ve seeing thoughout the years the Wo Hing restaurant identity is one which really stands out. The inspiration for the restaurant logo emerged from chinese street food stales which often feature tubular neon signs. The logo also reminds me of  the Japanese Torotor restaurant identity.

In addition to the logo San Francisco visual communication studio Manual created a strong visual language using noodles. Manual used a scanner to experiment with raw and cooked noodles to create a number of flowing, abstract images.

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