Inspired by - China
Chinese Restaurant brand identity
Posted by rod - 22.02.2012From all the brand identities of Chinese Restaurants I’ve seeing thoughout the years the Wo Hing restaurant identity is one which really stands out. The inspiration for the restaurant logo emerged from chinese street food stales which often feature tubular neon signs. The logo also reminds me of the Japanese Torotor restaurant identity.
In addition to the logo San Francisco visual communication studio Manual created a strong visual language using noodles. Manual used a scanner to experiment with raw and cooked noodles to create a number of flowing, abstract images.
















